Schaffhausen/Geneva, 10th April 2024: Following her visit to Watches and Wonders, Gisele Bündchen travelled to the German part of Switzerland to explore the engineering of fine watchmaking at IWC Schaffhausen’s Manufakturzentrum. During her visit, …

Schaffhausen/Geneva, 10th April 2024: IWC Schaffhausen announces a unique project with Academy Award®winning film score composer Hans Zimmer and renowned physicist Professor Brian Cox. In what marks a rare collaboration between a scientist and a …

Schaffhausen/Geneva, 9th April 2024: Philanthropist, NYT Bestselling Author, Global Supermodel and IWC Brand Ambassador Gisele Bündchen joined IWC Schaffhausen at the renowned Watches and Wonders event in Geneva. This year, the Swiss luxury watch …

Schaffhausen/Geneva, 9th April 2024: IWC Schaffhausen unveils its new Portugieser collection at Watches and Wonders in Geneva. Building on its unique expertise in calendars, the Swiss luxury watch manufacturer introduces the Portugieser Eternal …

Schaffhausen/Geneva, 9th April 2024: IWC Schaffhausen introduces the Portugieser Eternal Calendar at Watches and Wonders Geneva. Drawing on the extensive calendar expertise it has acquired since introducing the perpetual calendar almost four decades …

Schaffhausen/Geneva, 9th April 2024: IWC Schaffhausen introduces the Portugieser Hand-Wound Tourbillon Day & Night at Watches and Wonders Geneva. It combines an 18-carat Armor Gold® case with an Obsidian lacquered dial and gold-plated hands and …

Schaffhausen/Geneva, 9th April 2024: IWC Schaffhausen launches the completely re-engineered Portugieser Perpetual Calendar 44 at Watches and Wonders in Geneva. Available in four versions, two come in 18-carat white gold with Horizon Blue and Dune …

Schaffhausen/Geneva, 9th April 2024: IWC Schaffhausen introduces new Portugieser Automatic 42 and Portugieser Automatic 40 models at Watches and Wonders Geneva. The watches feature a completely re-engineered case construction with a slender side …

Schaffhausen/Geneva, 9th April 2024: IWC Schaffhausen launches three new versions of the Portugieser Chronograph at Watches and Wonders Geneva. The new dial colours, Horizon Blue, Obsidian and Dune capture the unique atmospheres of different times …

Schaffhausen/Shanghai, 8th January 2024: To celebrate the beginning of the Year of the Dragon, IWC Schaffhausen presents a limited edition of the Portugieser Chronograph. The classic and elegant Portugieser Chronograph Year of the Dragon features a …

Schaffhausen, December 19, 2023: IWC Schaffhausen has partnered with Warner Bros. Picture’s upcoming feature film, “Aquaman and the Lost Kingdom,” to launch the Aquatimer Perpetual Calendar Digital Date-Month, inspired by the red and blue glowing …

Schaffhausen/Zhangjiakou, 9th December 2023: IWC Schaffhausen organised a full day of skiing for children with brand ambassador and two-time Olympic freestyle champion Eileen Gu. After participating in the World Cup 2023 Halfpipe final earlier that …

Schaffhausen/Miami, December 8, 2023: IWC Schaffhausen hosted an intimate conversation with supermodel and brand ambassador Gisele Bündchen during Art Basel Miami. Emphasizing the importance of time, Gisele shared insights on how she balances a …

Schaffhausen, 1st December 2023: Continuing the tradition of Pilot’s Watches paying tribute to Antoine de Saint-Exupéry’s world-famous novel, IWC Schaffhausen unveils the Big Pilot’s Watch 43 Tourbillon Le Petit Prince. Limited to 300 pieces, …

Schaffhausen/Amsterdam, 30th November 2023: IWC Schaffhausen is opening a new flagship boutique in Amsterdam, the capital of the Netherlands. Located on P.C. Hoofstraat in the centre of this progressive and cosmopolitan city, the boutique is …

Schaffhausen/Las Vegas, 14th November 2023: To kick off the upcoming Las Vegas Grand PrixTM, IWC Schaffhausen celebrated its long-standing partnerships with Mercedes-AMG and the Mercedes-AMG PETRONAS Formula OneTM Team with a spectacular event. For …

Schaffhausen/Las Vegas, 13th November 2023: To accompany the launch of the new Pilot’s Watch Performance Chronograph 41, IWC Schaffhausen is presenting a global advertising campaign featuring seven-time Formula OneTM World Champion Lewis Hamilton …

Schaffhausen, 13th November 2023: IWC Schaffhausen introduces two performance chronographs dedicated to its motorsport partners Mercedes-AMG and the Mercedes-AMG PETRONAS Formula One™ Team. Crafted from titanium or Ceratanium®, the Pilot’s Watch …

Schaffhausen/Zurich, 8th November 2023: IWC Schaffhausen and freestyle skier Eileen Gu team up for a unique watch auction at the 2023 Laureus Charity Night in Zurich, Switzerland. Two watches are being auctioned, both of which have been worn by the …

Schaffhausen/Rio de Janeiro, 1st November 2023: IWC Schaffhausen and Laureus Sport for Good invited Brazilian star athletes and Laureus Academy members Cafu and Daniel Dias to celebrate the winner of the 2022 IWC Drawing Competition. The competition …

Schaffhausen, 17th October 2023: With two new models in its “Colors of TOP GUN” collection, IWC Schaffhausen underscores its comprehensive expertise in manufacturing colored ceramic watches with striking monochromatic designs. The Pilot’s Watch …

Schaffhausen/St Andrews, 6th October 2023: For the third year in a row, IWC Schaffhausen supports the Alfred Dunhill Links Championship as the official timing partner. Held at some of the most scenic and challenging courses in Scotland, it is a …

Schaffhausen/Beverly Hills, 5th October 2023: IWC Schaffhausen officially reopens its flagship boutique on the iconic Rodeo Drive in Beverly Hills, California. From the full-height façade to the smallest details inside, the boutique has undergone a …

Schaffhausen, 4th October 2023: Reema Juffali, IWC Friend of the Brand from Saudi Arabia, has visited the IWC Manufakturzentrum in Schaffhausen for the first time. The professional racing driver and founder of the Theeba Motorsport team received an …

Schaffhausen, 2nd October 2023: IWC Schaffhausen unveils the Big Pilot’s Watch 43 Tourbillon Markus Bühler. The timepiece is the long-awaited successor to the Big Pilot’s Watch Edition Markus Bühler from 2008. This time, the characteristic aircraft …

Schaffhausen, 21st September 2023: IWC Schaffhausen presents the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton. Designed in collaboration with the seven-time Formula One™ world champion and IWC brand ambassador, it features a refined …

Schaffhausen, 19th September 2023: IWC Friend of the Brand, Skateboarding World Champion and Olympic Medallist, Jagger Eaton visited the IWC Manufakturzentrum in Schaffhausen, Switzerland. This marked the first time in the Swiss luxury …

Schaffhausen, 14th September 2023: Maximum robustness and performance, a utilitarian heritage and design cues that have proved stronger than time: these characteristics are at the root of the sustained success and popularity of the G-Class from …

Schaffhausen/Arosa, 4th September 2023: The IWC Racing Team gave an impressive performance at the 19th Arosa ClassicCar race: Professional racing driver Laura Kraihamer drove the legendary Mercedes-Benz 300 SL “Gullwing” skilfully around the winding …

Schaffhausen, 28th August 2023: IWC Schaffhausen introduces the Pilot’s Watch Automatic 41 Black Aces, the latest timepiece inspired by its collaborations with U.S. Navy squadrons. The highlight of this timepiece is the fully luminous white dial. …