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IWC - Archive

2021
14
April
2021
| 15:22 Europe/Amsterdam
Schaffhausen / Shanghai – At this year’s Shanghai Edition of Watches and Wonders, IWC Schaffhausen is making its mark with the unveiling of several new additions to its iconic Pilot’s Watch collection, including the new flagship IWC Big Pilot’s Watch...
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12
April
2021
| 15:53 Europe/Amsterdam
Schaffhausen, 12th April 2021 – IWC Schaffhausen is proud to announce fashion entrepreneur Lu Yan as its newest brand ambassador. Following a globally successful career as one of the first Chinese supermodels, Yan is now the founder of COMME MOI, an ...
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07
April
2021
| 14:29 Europe/Amsterdam
Schaffhausen, 7th April 2021 – IWC Schaffhausen has presented the Big Pilot's Watch Shock Absorber XPL at the digital Watches and Wonders exhibition, the first watch to feature the brand’s patented new shock absorber system. Developed over eight year...
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07
April
2021
| 07:03 Europe/Amsterdam
Schaffhausen, 7th April 2021 – IWC Schaffhausen has unveiled the Big Pilot’s Watch 43 at the digital Watches & Wonders exhibition. A faithful interpretation of the iconic observation watch design, the new model features an ergonomic 43-millimetre sta...
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07
April
2021
| 07:02 Europe/Amsterdam
Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Pilot’s Watch Chronograph 41 at the digital Watches & Wonders exhibition. The new model features a stainless steel case in a compact size of 41 millimetres and is available with a blue ...
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07
April
2021
| 07:01 Europe/Amsterdam
Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Big Pilot’s Watch Perpetual Calendar at the digital Watches & Wonders exhibition. The timepiece with a stainless steel case and a blue dial continues the long-standing tradition of perp...
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07
April
2021
| 07:00 Europe/Amsterdam
Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Big Pilot’s Watch Perpetual Calendar TOP GUN Edition “Mojave Desert” and the Big Pilot’s Watch TOP GUN Edition “Mojave Desert” at the digital Watches & Wonders exhibition. Continuing it...
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07
April
2021
| 06:59 Europe/Amsterdam
Schaffhausen, 7th April 2021 – From the ‘Special Pilot’s Watch’ and pure functionality of its military observation and navigation watches, all the way to its modern pilot’s watches: IWC has extensive experience and expertise in manufacturing precise,...
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06
April
2021
| 08:55 Europe/Amsterdam
Schaffhausen, 6th April 2021 – IWC Schaffhausen launches a smartphone app in time for the digital Watches and Wonders exhibition. This IWC APP will bring the Swiss luxury watchmaker even closer to watch lovers, connecting IWC’s global family digitall...
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11
March
2021
| 08:51 Europe/Amsterdam
Schaffhausen, 11 March 2021 – IWC Schaffhausen has unveiled new TimberTex straps, made from a low-impact paper-based material. This pioneering creation is the result of in-depth research and development and reflects IWC’s ongoing commitment to innova...
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04
March
2021
| 08:50 Europe/Amsterdam
Schaffhausen, 4th March 2021 – IWC Schaffhausen is proud to announce it has attained Chain-of-Custody (CoC) certification from the Responsible Jewellery Council (RJC). This voluntary standard, which complements the RJC’s Code of Practices (COP) IWC a...
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25
February
2021
| 08:56 Europe/Amsterdam
Schaffhausen, 25th February 2021 – With the Pilot’s Watch Chronograph Edition “Tribute to 3705”, IWC Schaffhausen travels back in time to honour the legendary Ceramic Fliegerchronograph (ref. 3705) from 1994. After fading into obscurity for almost a ...
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09
February
2021
| 10:06 Europe/Amsterdam
Schaffhausen/Hong Kong, 9th February 2021 – IWC Schaffhausen is proud to announce the opening of HAUS. The Swiss luxury brand’s first-ever concept store has been created in partnership with Mercedes- Benz Hong Kong and will deliver a unique customer ...
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08
February
2021
| 07:19 Europe/Amsterdam
Schaffhausen, 8th February 2021 – IWC Schaffhausen is proud to congratulate global brand ambassador Tom Brady on his historic win. Brady led his team to an amazing victory, finishing one of his most impressive seasons to date and marking the first ti...
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08
January
2021
| 11:23 Europe/Amsterdam
Schaffhausen, 8th January 2021 - IWC Schaffhausen is to support the Union for International Cancer Control (UICC) in a new initiative enabling cyclists and sports lovers to play an active role in the global fight against cancer. The World Cancer Day ...
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2020
01
December
2020
| 11:23 Europe/Amsterdam
Schaffhausen, 2nd December 2020 – IWC Schaffhausen has won the GEO Award in its first-ever entry into the industry competition "Factory of the Year". The prize is one of the most desirable awards for European companies and attests to the Swiss luxury...
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15
November
2020
| 16:29 Europe/Amsterdam
Schaffhausen, 15th November 2020 - IWC Schaffhausen is proud to congratulate its long-standing partner, the Mercedes-AMG Petronas Motorsport Formula One team and brand ambassadors Lewis Hamilton and Valtteri Bottas on their historic title successes t...
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15
October
2020
| 16:57 Europe/Amsterdam
Schaffhausen, 15th October 2020 – IWC Schaffhausen complements its TOP GUN range of Pilot’s Watches with the Pilot’s Watch Chronograph TOP GUN Edition “SFTI”. The new model takes inspiration from the “Strike Fighter Tactics Instructor” watch, which w...
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12
October
2020
| 08:48 Europe/Amsterdam
 Schaffhausen, 12th October 2020 – Following the release of IWC Schaffhausen’s second sustainability report, actor and producer Cate Blanchett connected virtually with IWC CMO Franziska Gsell to discuss sustainability. Sharing a mutual interest in th...
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24
September
2020
| 11:40 Europe/Amsterdam
Schaffhausen, 24th September 2020 – IWC Schaffhausen is proud to release “Born of a Dream: A Man of the Future”. In this new instalment of the ambitious short film project, the brand tells the story of its founder, Florentine Ariosto Jones, played he...
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09
September
2020
| 02:50 Europe/Amsterdam
Schaffhausen / Shanghai, 9th September 2020 – At the Watches & Wonders exhibition in Shanghai, IWC Schaffhausen presented the iconic Portugieser Chronograph on a stainless steel bracelet for the first time. Thanks to this new bracelet option, the ele...
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03
September
2020
| 08:49 Europe/Amsterdam
Schaffhausen / Zurich, 3rd September 2020 – IWC Schaffhausen has opened the doors to its all-new flagship boutique in Zurich. Taking the concept of retail to a new dimension, IWC provides an interactive journey into its world, bringing to life the co...
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19
August
2020
| 16:03 Europe/Amsterdam
Schaffhausen, August 19, 2020 – An exciting new virtual experience will enable watch enthusiasts to explore IWC’s headquarters from their own homes. Via a live stream from Schaffhausen, visitors will be able to take a customised tour of the museum an...
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21
July
2020
| 13:55 Europe/Amsterdam
Schaffhausen, 21st July 2020 – IWC Schaffhausen has today released the second edition of its pioneering sustainability report in accordance with Global Reporting Initiative (GRI) standards. IWC was the first Swiss luxury watch brand to reference t...
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17
July
2020
| 17:00 Europe/Amsterdam
Schaffhausen, 17th July 2020 - A shared passion for engineering, design and storytelling brought the teams from Mattel’s Hot Wheels brand and IWC Schaffhausen together almost two years ago. To mark the formal launch of their collaboration and the rel...
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15
July
2020
| 09:00 Europe/Amsterdam
Schaffhausen, 15th July 2020 - IWC Schaffhausen and Orlebar Brown have picked the perfect month of July to announce their new partnership. Marking the start of their collaboration, the Swiss luxury watch manufacturer has unveiled the Portugieser Yach...
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15
July
2020
| 09:00 Europe/Amsterdam
Schaffhausen, 15 July 2020 – IWC Schaffhausen and its partner Solaris Yachts have jointly worked on a very special customised sailing yacht. A 55-foot Solaris 55 from the Italian boatbuilder was designed to perfectly reflect the spirit and visual cod...
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02
July
2020
| 12:36 Europe/Amsterdam
Schaffhausen, July 9, 2020 – IWC Schaffhausen premieres a short film project, titled “Born of a Dream:  A boy from San Mateo.” The short film depicts IWC brand ambassador Tom Brady, one of the most accomplished professional athletes of all time, as h...
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11
June
2020
| 16:06 Europe/Amsterdam
Schaffhausen, 11th June - To lift spirits during this challenging period, IWC family members have come together online through the brand’s “TIME WELL SHARED” initiative. Sharing their passion and knowledge with viewers at home, they hope to inspire a...
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27
May
2020
| 10:21 Europe/Amsterdam
Schaffhausen, 27th May 2020 - IWC Schaffhausen and Facebook have joined forces again for a new digital project to mark the launch of IWC’s latest Portugieser collection. The innovative Facebook Chatbot brings online customers closer than ever before ...
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