Schaffhausen, 2nd October 2023: IWC Schaffhausen unveils the Big Pilot’s Watch 43 Tourbillon Markus Bühler. The timepiece is the long-awaited successor to the Big Pilot’s Watch Edition Markus Bühler from 2008. This time, the characteristic aircraft t...

Schaffhausen, 21st September 2023: IWC Schaffhausen presents the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton. Designed in collaboration with the seven-time Formula One™ world champion and IWC brand ambassador, it features a refined p...

Schaffhausen, 19th September 2023: IWC Friend of the Brand, Skateboarding World Champion and Olympic Medallist, Jagger Eaton visited the IWC Manufakturzentrum in Schaffhausen, Switzerland. This marked the first time in the Swiss luxury manufacturer’s...

Schaffhausen, 14th September 2023: Maximum robustness and performance, a utilitarian heritage and design cues that have proved stronger than time: these characteristics are at the root of the sustained success and popularity of the G-Class from Merce...

Schaffhausen/Arosa, 4th September 2023: The IWC Racing Team gave an impressive performance at the 19th Arosa ClassicCar race: Professional racing driver Laura Kraihamer drove the legendary Mercedes-Benz 300 SL “Gullwing” skilfully around the winding ...

Schaffhausen, 28th August 2023: IWC Schaffhausen introduces the Pilot’s Watch Automatic 41 Black Aces, the latest timepiece inspired by its collaborations with U.S. Navy squadrons. The highlight of this timepiece is the fully luminous white dial. Con...

Schaffhausen/Shanghai, 2nd August 2023: Yesterday, together with IWC brand ambassador Eileen Gu, IWC Schaffhausen hosted an inspiring talk in its flagship boutique in Taikoo Hui Mall, Shanghai. The Olympic champion freestyle skier and Laureus Sports ...

Schaffhausen/Berlin, 17th July 2023: IWC Schaffhausen announces the opening of its first boutique in Berlin. Located on Kurfürstendamm, the city’s famous shopping boulevard, it is designed as an open and welcoming space where clients can discover the...

Schaffhausen/Sydney, 29th June 2023: IWC Schaffhausen is proud to welcome Sam Kerr as its newest Friend of the Brand. One of the best football players in the world, Kerr plays for Chelsea Football Club and is captain of her home country’s national te...

Schaffhausen, 15th June 2023: IWC Schaffhausen complements its “Colors of TOP GUN” collection with the Big Pilot’s Watch Perpetual Calendar TOP GUN Lake Tahoe. The new model features a 46.5-millimeter white ceramic case, a black dial, and black hands...

Schaffhausen, 1st June 2023: IWC Schaffhausen celebrates the 75th anniversary of its Mark series and launches two new versions of the Pilot’s Watch Mark XX. Harking back to the legendary Mark 11 developed for the British Royal Air Force, the Mark XX ...

Schaffhausen, 17th May 2023: Toto Wolff, Team Principal & CEO of the Mercedes-AMG PETRONAS Formula OneTM Team, visited the IWC Manufakturzentrum and headquarters in Schaffhausen. After receiving a tour of the facility, he joined IWC CEO Chris Grainge...

Schaffhausen/Paris, 9th May 2023: IWC Schaffhausen congratulates brand ambassador Eileen Gu on winning the “Laureus World Action Sportsperson of the Year” award at the 2023 Laureus World Sports Awards. The Olympic champion freestyle skier, fashion mo...

Schaffhausen/Miami, May 5th, 2023: On the last day of IWC’s takeover of Jungle Plaza, the Swiss luxury watch manufacturer welcomed Jérôme D’Ambrosio, Driver Development Director of the Mercedes-AMG PETRONAS Formula One™ Team, for a courtside talk on ...

Schaffhausen/Miami, May 4th, 2023: As part of its takeover of Jungle Plaza in the Miami Design District, IWC Schaffhausen hosted an inspiring panel discussion with two-time skateboarding world champion and Olympic Medalist Jagger Eaton. IWC’s new Bra...

Schaffhausen/Miami, May 3rd, 2023: Ahead of the second Miami Grand Prix™, IWC Schaffhausen invited a group of famous athletes and celebrities to compete with seven-time Formula One™ world champion Lewis Hamilton on the basketball court. The “IWC Chro...

Schaffhausen/Miami, 1st May 2023: On the occasion of the second Miami Grand Prix™, IWC Schaffhausen presents a dedicated version of the Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team with an eye-catching Miami Pink rubber strap....

Schaffhausen/San Diego, 26th April 2023: IWC Schaffhausen proudly welcomes Jagger Eaton to the IWC family as the newest Friend of the Brand. The two-time skateboarding World Champion and Olympic Medalist, Jagger Eaton, is known for his raw talent, pe...

Schaffhausen/Dubai/Shanghai, 20 April 2023: To honour its passion for motorsport, IWC Schaffhausen launches a racing-inspired edition of the iconic Big Pilot’s Watch. The Big Pilot’s Watch IWC Racing Works features a lightweight grade 5 titanium case...

Schaffhausen, 30th March 2023 – IWC Schaffhausen’s Friend of the Brand and champion freestyle skier Eileen Gu visited the IWC Manufakturzentrum in Schaffhausen, Switzerland, for the first time on Thursday. The Olympian, fashion model and full-time st...

Schaffhausen/Geneva, 29th March 2023 – Two-time Olympic champion freestyle skier Eileen Gu joined IWC Schaffhausen on Wednesday at the Watches and Wonders exhibition in Geneva. It is the first time Gu, an IWC  Friend of the Brand since 2021, has atte...

Schaffhausen/Geneva, 27th March 2023: IWC Schaffhausen introduces the Ingenieur Automatic 40 at the Watches and Wonders exhibition in Geneva. This newly engineered automatic model reflects the bold aesthetic codes of Gérald  Genta’s Ingenieur  SL, Re...

Schaffhausen/Geneva, 27th March 2023: At the Watches and Wonders exhibition in Geneva, IWC Schaffhausen introduces the Ingenieur Automatic 40, inspired by Gérald Genta’s Ingenieur SL from the 1970s. As a tribute to this era, which was marked by a red...

Schaffhausen/Geneva, 27th March 2023: At the Watches and Wonders exhibition in Geneva, IWC Schaffhausen introduced its first 41-millimetre Pilot’s Chronographs in ceramic. The Pilot’s Watch Chronograph 41 TOP GUN “Oceana” features a case made of blue...

Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of...

Schaffhausen/Dubai, 10th February 2023: IWC Schaffhausen introduces a new version of the Portugieser Automatic 40 with a stainless steel case and a striking salmon-coloured dial. Introduced to the collection in 2020, the Portugieser Automatic 40 brin...

Schaffhausen, 9th February 2023: IWC Schaffhausen introduces the Portofino Complete Calendar. Presented in 18-carat 5N gold or stainless steel, it is the first timepiece to feature the new complete calendar module developed by IWC. Joining the perpet...

Schaffhausen/Dubai, 28 January 2023 IWC Schaffhausen Friend of the Brand and multiple Academy Award-winning composer Hans Zimmer has brought his sell-out European tour, Hans Zimmer Live, to Dubai this weekend. Held at the city's prestigious Coca-Cola...

Schaffhausen, 27th January 2023: IWC Schaffhausen adds two references with black dials to the Pilot’s Watch Chronograph 41 collection. One is fitted with a black calfskin strap, and the other with a high-grade stainless steel bracelet. Both novelties...

Aspen, United States, 25th January, 2023 – IWC Schaffhausen’s Friend of the Brand and two-time Olympic gold medallist freestyle skier Eileen Gu took to the slopes of Aspen, Colorado, with young skiers. Indicative of her ongoing commitment to inspirin...