Aspen, United States, 25th January, 2023 – IWC Schaffhausen’s Friend of the Brand and two-time Olympic gold medallist freestyle skier Eileen Gu took to the slopes of Aspen, Colorado, with young skiers. Indicative of her ongoing commitment to inspirin...

Schaffhausen/Dubai, 16th November 2022: Ahead of the Abu Dhabi Grand Prix™ this weekend, IWC brand ambassador Lewis Hamilton visited the IWC Schaffhausen flagship boutique at the Dubai Mall. The Mercedes- AMG PETRONAS Formula One™ team driver was tak...

Schaffhausen/Geneva, 31st March 2022 – As announced to coincide with Watches and Wonders Geneva, IWC Schaffhausen will support the Polaris Dawn mission, the first of three human spaceflights planned as part of the Polaris program. The endeavour is th...

Schaffhausen, 18 February 2022 – IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team. First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers ...

Denver/Schaffhausen, November 9th 2021 – IWC Schaffhausen announces a new partnership with Boom Supersonic, the company building the world’s fastest and most sustainable supersonic airliner. The collaboration is founded on both companies’ special rel...

Schaffhausen, 30 May 2017 – Mercedes-AMG is turning 50. The performance sports car brand from Mercedes-Benz has been synonymous with outstanding engine expertise, automotive performance and a dynamic driving experience for half a century now. IWC Sch...