London, 8th December 2022 – To celebrate the opening of its new boutique at the Battersea Power Station in London, IWC Schaffhausen has organised an exclusive esports event together with its partners, the Mercedes-AMG PETRONAS Formula One™ team and t...

Schaffhausen/Verbier, 30th November 2022: IWC Schaffhausen announces a new collaboration with The Faction Collective. In their first joint project, the Swiss luxury watch manufacturer and the Swiss high-end ski brand are launching the “Faction Studio...

Schaffhausen/Amsterdam, 23rd September 2022: IWC Schaffhausen launches a collaboration with Dutch fashion and streetwear label Filling Pieces. Over the next three weeks, their flagship store in Amsterdam will be transformed into a monochromatic world...

London, 22nd September 2022: IWC Schaffhausen joins forces with its partners, the Mercedes-AMG PETRONAS Formula One™ Team and the Mercedes-AMG PETRONAS Esports Team, to organise a virtual racing challenge. The “iRacing Esports Sim Challenge” will see...

Schaffhausen, 21st September 2022 – Mercedes-AMG PETRONAS Formula One™ Team driver and IWC brand ambassador George Russell visited the IWC Manufakturzentrum in Schaffhausen for the first time. IWC is the official engineering partner of the Formula On...

Schaffhausen, 16th September 2022: Following the announcement of its partnership with Polaris Dawn earlier this year, IWC Schaffhausen presents the Pilot’s Watch Chronograph Edition “Polaris Dawn”. The chronograph in white ceramic with a space-blue d...

Schaffhausen, 19th July 2022. Boom Supersonic, a partner of IWC Schaffhausen since 2021, promotes its vision of a more sustainable future for commercial air travel at the Farnborough International Airshow 2022. The event in the South of England is co...

Schaffhausen/London, 30th June 2022. Ahead of the British Grand Prix™ at Silverstone, IWC took over the Outernet in central London and hosted an exclusive event. Using the venue’s high-resolution wrap-around screens, the Swiss luxury watchmaker took ...

Schaffhausen, 30 June 2022. Ahead of the British Grand Prix™ at Silverstone, IWC Schaffhausen is pleased to announce the auction of the last Big Pilot’s Watch Perpetual Calendar Edition “Toto Wolff x Mercedes- AMG Petronas Formula One™ Team.” Limited...

Schaffhausen, 3 June 2022 – In collaboration with its partner Mercedes-AMG, IWC Schaffhausen has created the Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNERS”. Available exclusively for future owners of the performance hybrid Merce...

Schaffhausen/Miami, 7th May 2022 – On the occasion of the inaugural Miami Grand Prix™, the successful IWC Big Pilot Exhibition will return to Miami and touch down at the FTX Off the Grid Festival in Miami Beach. Housed in specially converted shipping...

Schaffhausen/Miami, 5th May 2022 – On the occasion of the inaugural Miami Grand Prix™, IWC Schaffhausen and the Mercedes-AMG Petronas Formula One™ Team have unveiled the first official team watch. Crafted from lightweight and durable grade 5 titanium...

Schaffhausen/Miami, May 4, 2022 – Ahead of this weekend’s Miami Grand Prix™, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One™ World Champion Lewis Hamilton, to comp...

Schaffhausen, 24th April 2022 – On the occasion of the 2022 Laureus World Sports Awards in Seville, Spain, IWC Schaffhausen unveils the Portofino Chronograph 39 Edition “Laureus Sport for Good” to highlight its support for the work Laureus Sport for ...

Schaffhausen, 20th April 2022 – After presenting its new TOP GUN collection at the Watches and Wonders exhibition in Geneva, IWC Schaffhausen kicks off a worldwide advertising campaign with brand ambassador Tom Brady. The seven-time World Champion qu...

Schaffhausen, 18 February 2022 – IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team. First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers ...

Schaffhausen, 25th January 2022 – Following the successful launch of new Pilot’s Watches, IWC Schaffhausen has unveiled an advertising campaign featuring Eileen Gu, its latest brand ambassador. Eighteen-year-old Gu is a rising freestyle skiing star, ...

Schaffhausen, October 16, 2021 – On the occasion of the 78th Goodwood Members’ Meeting, IWC Schaffhausen and Hot Wheels™ celebrate the return to Goodwood with the unveiling of the “IWC x Hot Wheels™ Racing Works” collector’s set. Simultaneously, the ...

Schaffhausen, 2nd September 2021 – IWC Schaffhausen has unveiled the Pilot’s Watch Automatic Edition “Laureus Sport for Good”. The timepiece is the 15th special edition that the Swiss luxury watch manufacturer has created to support the work of Laure...

Four unique Pilot’s Watches representing the mission’s values of Leadership, Hope, Generosity and Prosperity will travel into space before being auctioned in aid of St. Jude Children’s Research Hospital®...

Schaffhausen, 15th June 2021 – IWC Schaffhausen joins forces with Airspeeder, the world’s first electric flying car racing series, in a new engineering and timekeeping partnership. Combining the passion both companies share for technological progress...

Schaffhausen, 4th June 2021 – On the occasion of this year’s ADAC 24 Hours of Nürburgring race, IWC Schaffhausen welcomes professional racing driver Laura Kraihamer to the IWC racing family. Kraihamer will be behind the wheel during this weekend’s le...

Schaffhausen, 21st May 2021 – IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German ca...

Schaffhausen, 6th May 2021 – IWC Schaffhausen offers its congratulations to brand ambassador Lewis Hamilton on being awarded the Laureus Athlete Advocate of the Year Award at the 22nd edition of the Laureus World Sports Awards. Seven-time Formula One...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has unveiled the Big Pilot’s Watch 43 at the digital Watches & Wonders exhibition. A faithful interpretation of the iconic observation watch design, the new model features an ergonomic 43-millimetre sta...

Schaffhausen/Hong Kong, 9th February 2021 – IWC Schaffhausen is proud to announce the opening of HAUS. The Swiss luxury brand’s first-ever concept store has been created in partnership with Mercedes- Benz Hong Kong and will deliver a unique customer ...

Schaffhausen, 8th January 2021 - IWC Schaffhausen is to support the Union for International Cancer Control (UICC) in a new initiative enabling cyclists and sports lovers to play an active role in the global fight against cancer. The World Cancer Day ...

Schaffhausen, 15th November 2020 - IWC Schaffhausen is proud to congratulate its long-standing partner, the Mercedes-AMG Petronas Motorsport Formula One team and brand ambassadors Lewis Hamilton and Valtteri Bottas on their historic title successes t...

Schaffhausen / Zurich, 3rd September 2020 – IWC Schaffhausen has opened the doors to its all-new flagship boutique in Zurich. Taking the concept of retail to a new dimension, IWC provides an interactive journey into its world, bringing to life the co...

Schaffhausen, 17th July 2020 - A shared passion for engineering, design and storytelling brought the teams from Mattel’s Hot Wheels brand and IWC Schaffhausen together almost two years ago. To mark the formal launch of their collaboration and the rel...