CATE BLANCHETT MEETS CHINESE TALENTS AT IWC "FOR THE LOVE OF CINEMA" EVENT IN SHANGHAI
Shanghai, November 8, 2018 – IWC Schaffhausen held a “For the Love of Cinema” event at Capella Shanghai, the last remaining cluster of traditional Shikumen townhouses in the modern city. Here East meets West and, with the presence of Academy Award-winning Hollywood actress and IWC Brand Ambassador Cate Blanchett, Chinese actresses Li Qin, Yuan Quan and Rebecca Tsang and actor and Friend of IWC, Zhang Ruoyun, the Maison is turning the spotlight on the achievements of female actors.
IWC is passionate about filmmaking and was proud to host this unique gathering, which saw Cate Blanchett meet many up-and-coming Chinese talents. As IWC most iconic women’s watch, Portofino timepieces were also in the spotlight at the event.
We at IWC believe that the worlds of film and fine watchmaking share much in common: both are based on a long tradition, both draw on a pioneering spirit, and both require skill and expertise to create a stream of new masterpieces. In both of these fields and beyond, women have the power to inspire others to fulfill their dreams and realize their visions.
Cate Blanchett said: “It is a pleasure for me to be part of this special event, and to have the opportunity to meet talented young Chinese actors.”
Yuan Quan added: “Today, IWC is shining the spotlight on female actors and offered us the opportunity to meet Cate Blanchett, who shared her experience as a woman in the film industry. Her speech was very enriching and I am delighted to have been able to exchange ideas with her.”
Li Qin shared: “I firmly believe that films and watches are both storytellers. I admire IWC’s pursuit of the art of fine watchmaking, and of film. Today, IWC Schaffhausen is aiming to bring together Cate Blanchett, a Hollywood actress, with young Chinese talents. It was very inspiring to talk about Chinese cinema with a renowned award-winning actress.”
Finally, Zhang Ruoyun said: “IWC’s great support and passion for the art of film is very visionary. As a friend of the brand, I am proud to share with IWC the same love of cinema.”
IWC has teamed up with a number of world-renowned international film festivals by hosting gala events and supporting the Bursary Awards as part of its commitment to the filmmaking industry. The Maison has further strengthened these bonds by becoming more deeply involved in different aspects of the industry in recent years, supporting young and emerging talents, female filmmakers and others. The Shanghai event offered the Chinese celebrities in attendance a unique opportunity to meet and exchange ideas with Cate Blanchett.
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.
