GISELE BÜNDCHEN TALKS ABOUT TIME AND STYLE WITH IWC SCHAFFHAUSEN AT ART BASEL MIAMI
Schaffhausen/Miami, December 8, 2023: IWC Schaffhausen hosted an intimate conversation with supermodel and brand ambassador Gisele Bündchen during Art Basel Miami. Emphasizing the importance of time, Gisele shared insights on how she balances a fully packed schedule, “me time,” and most importantly, family time. From its history to how to style it, another focal point of the conversation was the Ingenieur Automatic 40.
During Art Basel Miami, IWC Schaffhausen hosted a conversation with supermodel and brand ambassador Gisele Bündchen. Recognized for her influence in the fashion industry and beyond for almost three decades, Gisele shared her thoughts on the intertwined themes of time management, watches, and style. The intimate conversation was set against the backdrop of Miami Beach’s contemporary art museum, The Bass, known for embracing design, fashion, and architecture in its program. She was accompanied onstage by style and watch editor, Malaika Crawford.
The conversation also focused on design with reference to watch designer and artist Gérald Genta. Earlier this year, the Swiss luxury watch manufacturer introduced the Ingenieur Automatic 40. It draws design cues from Genta’s Ingenieur SL (Reference 1832) from the 1970s while meeting the highest standards regarding ergonomics, finishing, and technology. The collection encompasses one reference in titanium and three in stainless steel with respectively a black dial, a silver-plated dial, and an aqua dial. The Ingenieur Automatic 40 is powered by the IWC-manufactured 32111 caliber with a power reserve of 120 hours. All new models feature soft-iron inner cases to protect the movements from magnetic fields and are water-resistant to 10 bar.
Gisele’s favorite is the Ingenieur Automatic 40 (Ref. IW328903), thanks to the aqua dial. Considered a quintessential 21st-century sports watch, she explained why she loves this watch. As someone who is always on the go and has a schedule packed with different events, she appreciates the wearability and versatility of the watch. Made from stainless steel with an integrated bracelet, it is perfect for any occasion, be it casual or formal. It is the kind of watch one can build an entire outfit around or use as a finishing touch.
“With a packed schedule and always being on the move, I have learned to make the most of every hour,” said Gisele. “I like wearing my Ingenieur because it is beautiful and comfortable. You can wear it with anything, and it will look great.”
The event brought together the worlds of horology, style, and design, showcasing the mutual admiration between Gisele and IWC Schaffhausen. In 2022, Gisele joined the IWC family as a brand ambassador. The relationship is built on shared values and ambitions. Through her career, Gisele has become one of the most successful and recognizable supermodels in the world. Not only because she has been photographed by legendary photographers and walked the runways of the best-known fashion houses but also because of her work within sustainability. Gisele has been a Goodwill Ambassador for the United Nations Environmental Program since 2009. She has also been honored by renowned academic institutions such as Harvard University for her longstanding commitment to key environmental issues.
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.