IWC SCHAFFHAUSEN CONGRATULATES TOM BRADY ON HIS SEVENTH TITLE
Schaffhausen, 8th February 2021 – IWC Schaffhausen is proud to congratulate global brand ambassador Tom Brady on his historic win. Brady led his team to an amazing victory, finishing one of his most impressive seasons to date and marking the first time a team has ever won the title at their home stadium.
Demonstrating his passion and dedication which has always characterized his career, Brady made his record-breaking 10th appearance in the championship, becoming the first player in history to win seven rings.
“What a game and what an achievement! Everyone at IWC is so proud of Tom Brady’s phenomenal success this year. On and off the field, his commitment to being the best shines through, and we are thrilled to celebrate this victory with him. Tom continues to raise the bar of what it means to be the greatest of all time, defying expectations and redefining history,”
Brady joined IWC as global brand ambassador in 2019. Last year, he starred in the Swiss brand’s ‘Born of a Dream’ film project, which portrayed his inspirational journey to champion quarterback. Depicting his humble beginnings as a young boy with a big dream in his hometown of San Mateo, California, the film follows Brady as he plays college football at the University of Michigan before going pro.
No player in history has even come close to achieving more success than Tom Brady. His inspiring victory in his first year in a new city is yet another demonstration of his unprecedented accomplishments in an unrelenting sport.
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.