Schaffhausen, December 20th, 2022 – IWC Schaffhausen has achieved Positive Luxury’s Butterfly Mark re-certification for its incorporation of measurable and verified environmental, social and governance practices into their business operations. First earned in 2014, IWC has been able to maintain its certification of the independent, globally respected trust mark following biennial assessments.

The Butterfly Mark Certification is the luxury industry’s leading sustainability certification assessed and awarded to companies worldwide by UK-based organisation Positive Luxury. IWC is one of nearly 200 companies to date that have achieved this designation.

Franziska Gsell, CMO IWC Schaffhausen and Sustainability Committee Chair

“With our sustainability journey it is important to receive external verification and independent certification of our continuing efforts to operate with the highest sustainability standards across our value chain. Maintaining our achievement of the Butterfly Mark since 2014 demonstrates our commitment to sustainability and that involves aligning our business practices and decisions to the latest international standards, global legislation and best practices.”

Franziska Gsell, CMO IWC Schaffhausen and Sustainability Committee Chair

Certification is earned through a rigorous assessment and a company must score 50% or more in each of the four pillars of their ESG+ framework – environmental, social, governance and innovation, and the same overall rating to meet their minimum standards. Of the 29 criteria used in the overall assessment, IWC scored strong or good in over two-thirds of the categories. They were considered particularly strong in their sustainability reporting and people management approach. They also received very good marks for their operations, waste management, circularity, ethics and fair operating practices and their overall sustainability purpose, among others. Categories to improve included the areas of biodiversity and carbon capturing.

In addition to the assessment, Positive Luxury grants each certified client a set of Positive Actions, highlighting the areas where a company is excelling. This allows IWC to make credible, substantiated claims about its progress and success as it continues its sustainability journey.

Read more about IWC’s vision, purpose and latest sustainability activities in their 2022 Sustainability Report 2022 – Navigating our sustainable future.


ABOUT POSITIVE LUXURY - Since 2011 Positive Luxury has been accelerating organisations' adaptation to the new climate economy. Its ESG+ products and services enable companies to manage risk, embed innovation and credibly foster consumer trust. Organisations that get certified receive the Butterfly Mark, a globally respected trust mark – independently verified evidence that they meet the highest standard of sustainability best practices across all four pillars of our framework. 

ESG+ ASSESSMENT - Its proprietary ESG+ (Environmental, Social, Governance, and Innovation) assessment framework is the only one designed for the specific social, environmental and material risks of the luxury industry. 

THE BUTTERFLY MARK - The Butterfly Mark certification is an independent trust mark awarded to luxury brands, retailers and suppliers that evidence tangible action to making a positive impact on nature and society. It has been created in consultation with the Positive Luxury Sustainability Council of over 22 leading global organisations and is rigorous, independent, and in line with the latest international standards and best practices. 



IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes. 

Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide. 

A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.