Schaffhausen/London, 3 October 2022: IWC Schaffhausen has supported the Alfred Dunhill Links Championship as the official timing partner. The Swiss luxury watch manufacturer's iconic timepieces marked a strong presence at the leading golf event, which is played over three courses. IWC Brand Ambassadors Pablo Larrazabal, Richard Sterne and Charl Schwartzel  participated in the tournament. 

The Alfred Dunhill Links Championship is one of the leading golf events and a magnet for golfers from every corner of the globe. Celebrating Links golf at its finest, it is played over three magnificent courses - the Old Course (St Andrews), the Championship Course, Carnoustie (near Dundee) and Kingsbarns Golf Links (7 miles south of St Andrews). With a prize fund of US$5 million, the Alfred Dunhill Links, which raises substantial funds for charity each year, incorporates two separate competitions - an individual Professional Championship for the world's leading golfers and the Team Championship, in which the pro's are paired with amateur players, creating a unique atmosphere and camaraderie. 

Christoph Grainger-Herr, CEO of IWC Schaffhausen

"We were delighted to return to Scotland once again as the official timing partner of the Alfred Dunhill Links. St. Andrews is considered to be the Home of Golf, making this sporting event even more unique. It has been a pleasure to support the Championship, which is as popular with golf fans at the course as it is with a global TV audience. "

Christoph Grainger-Herr, CEO of IWC Schaffhausen

Throughout the tournament, Pablo Larrazabal was spotted wearing the Pilot's Watch Chronograph TOP GUN Edition “Lake Tahoe” from IWC's new “Colors of TOP GUN” collection. Richard Sterne was wearing the Pilot's Watch Double Chronograph TOP GUN Ceratanium®. This IWC-developed performance material combines the lightness and structural integrity of titanium with a hardness and scratch resistance similar to ceramic. Playing alongside these IWC brand ambassadors was also Kathryn Newton. The American actress was wearing the Portugieser Chronograph, one of IWC's most iconic and recognizable designs. 

IWC has been at the forefront of watchmaking and innovation for over 150 years. Founded by the American watchmaker and engineer Florentine Ariosto Jones in 1868, the brand has earned a reputation for its unique engineering. IWC creates professional instrument watches and functional complications, with a particular focus on robust chronographs and easy-to-use calendars. In addition, the brand is also known for its unique expertise in advances materials. 


IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot's Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes. 

Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide. 

A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.