Schaffhausen, 4th October 2023: Reema Juffali, IWC Friend of the Brand from Saudi Arabia, has visited the IWC Manufakturzentrum in Schaffhausen for the first time. The professional racing driver and founder of the Theeba Motorsport team received an extensive tour of the state-of-the-art production facility where IWC crafts its high-quality mechanical watches.

Reema Juffali is a source of inspiration and a role model to female racing drivers and athletes worldwide. She is the first-ever Saudi Arabian female racing driver, the first Saudi woman to hold a racing license, and the first to win an international motor race. On her visit to Schaffhausen, Juffali was welcomed at the company’s headquarters. Juffali, who joined the IWC family two years ago, then headed out to the IWC Manufakturzentrum, where she was given an extensive tour of the facility.

IWC’s new manufacturing centre was inaugurated in 2018 to mark the company’s 150th anniversary. In this ground-breaking production facility, IWC has combined components making, movement assembly and case making in one place for the first time. The process from raw metal to finished watch movement or case is organised in logical and sequential steps, accompanied by tightly integrated quality management and sustainable production processes. Juffali jumped at the opportunity to talk to watchmakers and engineers, experiencing the making of an IWC watch first-hand. During her visit, Juffali wore the Pilot’s Watch Chronograph 41 in stainless steel with a black dial on a steel bracelet. The chronograph in an ergonomic 41-millimetre case size boasts the typical design in the style of an easy-to-read cockpit instrument that has become the hallmark of IWC’s Pilot’s Watches. It is powered by the IWC-manufactured 69385 calibre movement. The chronograph movement in a classic column-wheel design can be admired through the sapphire glass case back.


Reema Juffali was born in Jeddah on 18th January 1992. She developed an interest in cars from a young age and made history in 2018 by becoming the first-ever female racing driver from Saudi Arabia. In 2021, she competed in the GB3 Championship before making her endurance racing debut at the 2022 Dubai 24 Hours, where she finished second. Juffali subsequently founded her own team, Theeba Motorsport, to facilitate Saudi Arabian access to and participation in motor racing through educational opportunities and programmes. The team made its first appearance in the 2022 International GT Open where it secured victory at its debut – an achievement which made Juffali the first Saudi woman to win an international motor race – before scoring a vice championship title in the series’ Pro-Am class. Juffali was recently named one of the world’s most inspiring and influential women by the BBC in 2022.


IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes. 

Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide. 

A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.