IWC SCHAFFHAUSEN ANNOUNCES TOM BRADY AS GLOBAL BRAND AMBASSADOR
Schaffhausen, 25th June 2019 – IWC Schaffhausen is pleased to announce its partnership with iconic athlete Tom Brady.
With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. IWC and Brady are both best in class and their shared principles of excellence and timeless style make their partnership a seamless fit.
“Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”
Tom Brady is a world-class athlete, modern day icon and a connoisseur of haute horlogerie. His collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.
“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”
STRIVING FOR EXCELLENCE
Brady is a champion who always strives for excellence. After being drafted by the New England Patriots as the 199th pick of the 2000 NFL draft, he has won six Super Bowl championships with the team, more than any other quarterback in NFL history.
Brady’s unprecedented football career includes a multitude of NFL records. He is the first player in NFL history to accumulate 80,000 total yards. Brady also holds the most game wins of any quarterback, is the all-time leader in passing yards and has the most career touchdown passes of any player in history.
Throughout his career, Brady has integrated a holistic approach to health and wellness through preparation, performance and recovery. In 2014, Brady co-founded TB12, a performance lifestyle brand, to share his approach and wellness movement with a global audience. Brady’s TB12 brand integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, functional strength & conditioning, and cognitive health.
More than 150 years ago, F.A. Jones also worked hard to share his visionary ideas and achieve his dreams. The American watchmaker and engineer traveled to Switzerland in 1868 with an ambitious entrepreneurial project. He wanted to combine the artisan skills of Swiss watchmakers with the modern manufacturing methods he had experienced during his time at the E. Howard Watch & Clock Company in Boston. He turned to Schaffhausen, a town in the German-speaking part of Switzerland, where he founded the International Watch Company. Using hydropower from the nearby river Rhine, he created an infrastructure that could produce several thousand pocket watch movements per year. Nowadays, IWC still emphasizes the values that were part of his vision from the outset: making elegant and highly precise watches that have both the dignity of well-made and functionally irreproachable machines, as well as being shaped by the irreplaceable work of skilled craftspeople.
NUMEROUS PROJECTS IN THE PIPELINE
IWC Schaffhausen and Tom Brady look forward to bringing their partnership to life with many exciting new projects planned.
Christoph Grainger-Herr, CEO of IWC Schaffhausen, concludes: “Tom Brady is a world-class athlete with a sense of style and an appreciation for fine watchmaking. Working with him will enable us to tell the IWC story to a growing audience, especially in the United States.”
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.