IWC PRESENTS INTERACTIVE VR EXPERIENCE ON GOOGLE SPOTLIGHT STORIES
Schaffhausen, 22 May 2018 – As a part of its current international omnichannel advertising campaign, IWC Schaffhausen is releasing an interactive Virtual Reality (VR) movie. The innovative, fully immersive VR experience was developed in close collaboration with Google Spotlight Stories. It lets viewers embark on a motorbike ride to the Mojave Desert in California. The decisions they make along the way will influence the outcome of the story.
The Virtual Reality (VR) experience is available on Google Spotlight Stories, Google’s groundbreaking platform for interactive VR storytelling.
“Being the storytellers of fine watchmaking, we always strive to be at the forefront when it comes to leveraging new technologies to enrich our brand and products emotionally. With the launch of an interactive VR story, we once again underscore our role as a pioneer in luxury goods marketing, and deliver on our promise to create exciting content for watch lovers around the world”
VR EXPERIENCE AVAILABLE ON ANY SMARTPHONE
The VR experience lets viewers embark on a virtual motorbike ride to the Mojave Desert on the outskirts of Los Angeles. At several points throughout the journey, they can make decisions which will influence the outcome of the story. This marks the first time that a live-action VR film with such a high level of interaction has been released on Google’s Spotlight Stories platform. The VR experience was produced using 360-degree filming technology during a multi-day shoot on location, and in close collaboration with the VR specialists at Google’s headquarters in Mountain View. It can be viewed as a 360-degree movie on any smartphone after downloading and installing the Google Spotlight Stories app. The full VR experience can be enjoyed using a cardboard VR headset, or a VR viewer like Google Daydream.
Access the experience at:
watches.iwc.com/pr-roadlesstraveled
Or scan the below QR code:
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.