CLASSIC PORTUGIESER TIMEPIECES – NOW ALSO IN BLUE
Schaffhausen, 8 September 2017 – IWC Schaffhausen presents two of its most popular Portugieser models in fashionable blue: for the first time, the Swiss watchmaking company is launching the Portugieser Automatic and the Portugieser Chronograph with a stainless-steel case and blue dial.
IWC produced its first watches with blue dials 50 years ago, setting a design trend that has now spread throughout the entire watch industry. For its latest blue highlights, the Swiss watchmaking company is now unveiling two versions of particularly popular Portugieser models:
The Portugieser Automatic (Ref. IW500710) is driven by the IWC-manufactured 52010 calibre. The Pellaton automatic winding system is adorned with ceramic components and generates a 7-day power reserve in two barrels. A display at “3 o’clock” indicates the energy remaining at any given time. The small seconds subdial is positioned at “9 o’clock”. The stainless-steel case and the rho¬dium-plated hands provide a winning contrast to the deep blue of the dial.
The Portugieser Chronograph (Ref. IW371491) is one of the most famous IWC watches ever and is now available with a blue dial for the first time. With a look based on the timeless design of the Portugieser watches from the 1930s, this timepiece with a diameter of just 40.9 millimetres will flatter any wrist. The stainless-steel case and the rhodium-plated hands also harmonize perfectly with the blue dial on this watch.
The new models will be available in IWC boutiques and from authorised IWC retailers from September.
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.