IWC ENABLES CUSTOMERS TO CREATE THEIR OWN INGENIEUR CHRONOGRAPH
Schaffhausen, 19 March 2018 – IWC Schaffhausen launches a new piece of technology, offering customers the opportunity to create a personalized version of the iconic Ingenieur Chronograph. With an easy-to-use configuration tool on IWC.com, customers can design their timepiece by choosing different case materials, dials, hands, straps, and back engravings. With this new development, the Swiss luxury watch manufacturer responds to the growing demand from watch lovers to personalize their wristwatch to fit with their own style and continues to reinforce its e-commerce offering.
"Luxury products are not only beautiful and of outstanding quality and craftsmanship, they are also highly personal. The new IWC configurator allows our clients to choose from a selection of materials, dials, hands and straps/bracelets to create a wide range of different styles and a uniquely personal watch – perfectly finished with a personal engraving. All this directly on iwc.com anytime and anywhere our clients choose,"
Unlike a simple variant finder, which leads customers to an existing model from the current collection, the user-friendly new online tool offers comprehensive personalization options outside of the current collection.
A wide range of personalization options
The base model is the sporty and elegant Ingenieur Chronograph (Ref. IW3808) powered by the IWC-manufactured 69375 calibre with an efficient pawl winding system and a 46-hour power reserve. Customers can choose from different case materials, combinations of dials and hands and choose their favorite strap option. They can further personalize their timepiece with an engraving on the case back. Thanks to real-time 3D rendering technology, every unique configuration can be previewed on screen before ordering. The „IWC Style Visualizer“ further allows to inspect each design in combination with different outfits, ranging from sportive to business to elegant, in order to make sure the timepiece fits the personal style of its future owner. Every timepiece is built to order in Schaffhausen and tested for 500 hours to meet IWC’s strict standards with regard to quality and precision. After a manufacturing and testing period of 12 weeks, the watch is delivered to an address in the US, or can be picked up at an IWC Boutique in the US.
The Ingenieur Configurator is available in the US on iwc.com starting immediately. Orders can be placed directly on the website or via phone.
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.
Downloads
Screenshots of the new IWC Ingenieur Product Configurator can be downloaded free of charge at press.iwc.com