2026
27
August
2026
|
15:00
Europe/Amsterdam
Schaffhausen, August 27th, 2026: To mark the upcoming Singapore Grand Prix, IWC Schaffhausen unveils a new team watch for its longstanding partner, the Mercedes-AMG PETRONAS Formula OneTM Team. In October, the team is set to compete at the sport’s …
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2024
04
July
2024
|
01:15
Europe/Amsterdam
Schaffhausen/London, 3rd July 2024: Ahead of the British Grand Prix™ in Silverstone, IWC Schaffhausen and Lewis Hamilton celebrated ten years of partnership. To mark the occasion, the Swiss luxury watch manufacturer invited Hamilton on a “Best of …
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02
July
2024
|
16:03
Europe/Amsterdam
Schaffhausen, 2nd July 2024: IWC Schaffhausen is thrilled to announce its partnership with Apple Original Films’ highly anticipated Formula One™ racing feature, directed by Joseph Kosinski, and produced by Jerry Bruckheimer Films, Plan B …
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2023
01
December
2023
|
09:01
Europe/Amsterdam
Schaffhausen, 1st December 2023: Continuing the tradition of Pilot’s Watches paying tribute to Antoine de Saint-Exupéry’s world-famous novel, IWC Schaffhausen unveils the Big Pilot’s Watch 43 Tourbillon Le Petit Prince. Limited to 300 pieces, …
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15
November
2023
|
08:43
Europe/Amsterdam
Schaffhausen/Las Vegas, 14th November 2023: To kick off the upcoming Las Vegas Grand PrixTM, IWC Schaffhausen celebrated its long-standing partnerships with Mercedes-AMG and the Mercedes-AMG PETRONAS Formula OneTM Team with a spectacular event. For …
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13
November
2023
|
14:58
Europe/Amsterdam
Schaffhausen, 13th November 2023: IWC Schaffhausen introduces two performance chronographs dedicated to its motorsport partners Mercedes-AMG and the Mercedes-AMG PETRONAS Formula One™ Team. Crafted from titanium or Ceratanium®, the Pilot’s Watch …
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08
November
2023
|
10:49
Europe/Amsterdam
Schaffhausen/Zurich, 8th November 2023: IWC Schaffhausen and freestyle skier Eileen Gu team up for a unique watch auction at the 2023 Laureus Charity Night in Zurich, Switzerland. Two watches are being auctioned, both of which have been worn by the …
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01
November
2023
|
10:30
Europe/Amsterdam
Schaffhausen/Rio de Janeiro, 1st November 2023: IWC Schaffhausen and Laureus Sport for Good invited Brazilian star athletes and Laureus Academy members Cafu and Daniel Dias to celebrate the winner of the 2022 IWC Drawing Competition. The competition …
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06
October
2023
|
09:02
Europe/Amsterdam
Schaffhausen/St Andrews, 6th October 2023: For the third year in a row, IWC Schaffhausen supports the Alfred Dunhill Links Championship as the official timing partner. Held at some of the most scenic and challenging courses in Scotland, it is a …
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21
September
2023
|
13:56
Europe/Amsterdam
Schaffhausen, 21st September 2023: IWC Schaffhausen presents the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton. Designed in collaboration with the seven-time Formula One™ world champion and IWC brand ambassador, it features a refined …
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14
September
2023
|
05:57
Europe/Amsterdam
Schaffhausen, 14th September 2023: Maximum robustness and performance, a utilitarian heritage and design cues that have proved stronger than time: these characteristics are at the root of the sustained success and popularity of the G-Class from …
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02
August
2023
|
13:49
Europe/Amsterdam
Schaffhausen/Shanghai, 2nd August 2023: Yesterday, together with IWC brand ambassador Eileen Gu, IWC Schaffhausen hosted an inspiring talk in its flagship boutique in Taikoo Hui Mall, Shanghai. The Olympic champion freestyle skier and Laureus Sports …
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17
May
2023
|
22:30
Europe/Amsterdam
Schaffhausen, 17th May 2023: Toto Wolff, Team Principal & CEO of the Mercedes-AMG PETRONAS Formula OneTM Team, visited the IWC Manufakturzentrum and headquarters in Schaffhausen. After receiving a tour of the facility, he joined IWC CEO …
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09
May
2023
|
10:14
Europe/Amsterdam
Schaffhausen/Paris, 9th May 2023: IWC Schaffhausen congratulates brand ambassador Eileen Gu on winning the “Laureus World Action Sportsperson of the Year” award at the 2023 Laureus World Sports Awards. The Olympic champion freestyle skier, fashion …
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05
May
2023
|
19:27
Europe/Amsterdam
Schaffhausen/Miami, May 5th, 2023: On the last day of IWC’s takeover of Jungle Plaza, the Swiss luxury watch manufacturer welcomed Jérôme D’Ambrosio, Driver Development Director of the Mercedes-AMG PETRONAS Formula One™ Team, for a courtside talk on …
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05
May
2023
|
01:42
Europe/Amsterdam
Schaffhausen/Miami, May 4th, 2023: As part of its takeover of Jungle Plaza in the Miami Design District, IWC Schaffhausen hosted an inspiring panel discussion with two-time skateboarding world champion and Olympic Medalist Jagger Eaton. IWC’s new …
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03
May
2023
|
22:34
Europe/Amsterdam
Schaffhausen/Miami, May 3rd, 2023: Ahead of the second Miami Grand Prix™, IWC Schaffhausen invited a group of famous athletes and celebrities to compete with seven-time Formula One™ world champion Lewis Hamilton on the basketball court. The “IWC …
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01
May
2023
|
14:58
Europe/Amsterdam
Schaffhausen/Miami, 1st May 2023: On the occasion of the second Miami Grand Prix™, IWC Schaffhausen presents a dedicated version of the Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team with an eye-catching Miami Pink rubber …
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2022
08
December
2022
|
23:53
Europe/Amsterdam
London, 8th December 2022 – To celebrate the opening of its new boutique at the Battersea Power Station in London, IWC Schaffhausen has organised an exclusive esports event together with its partners, the Mercedes-AMG PETRONAS Formula One™ team and …
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30
November
2022
|
08:51
Europe/Amsterdam
Schaffhausen/Verbier, 30th November 2022: IWC Schaffhausen announces a new collaboration with The Faction Collective. In their first joint project, the Swiss luxury watch manufacturer and the Swiss high-end ski brand are launching the “Faction …
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22
November
2022
|
08:52
Europe/Amsterdam
Schaffhausen/Schemmerhofen, 22nd November 2022 – IWC Schaffhausen becomes the official watch partner of the Motorworld Group, the world’s largest brand-independent centre for classic cars and sports cars. The partnership is based on the passion both …
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16
November
2022
|
21:50
Europe/Amsterdam
Schaffhausen/Dubai, 16th November 2022: Ahead of the Abu Dhabi Grand Prix™ this weekend, IWC brand ambassador Lewis Hamilton visited the IWC Schaffhausen flagship boutique at the Dubai Mall. The Mercedes- AMG PETRONAS Formula One™ team driver was …
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27
October
2022
|
08:55
Europe/Amsterdam
Schaffhausen/Zurich, 27th October 2022 – At the 2022 Laureus Charity Night in Zurich, Switzerland, IWC Schaffhausen and Valentino Rossi team up for a special auction. The Swiss luxury watch manufacturer and the nine-time Grand PrixTM motorcycling …
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20
October
2022
|
12:55
Europe/Amsterdam
Schaffhausen/Singapore, 20th October 2022: Singaporean streetwear designer Mark Ong AKA Mr. Sabotage has created a limited-edition watch strap set for IWC Schaffhausen. The calfskin strap is available in two different widths and features the green …
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03
October
2022
|
11:57
Europe/Amsterdam
Schaffhausen/London, 3 October 2022: IWC Schaffhausen has supported the Alfred Dunhill Links Championship as the official timing partner. The Swiss luxury watch manufacturer's iconic timepieces marked a strong presence at the leading golf event, …
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23
September
2022
|
09:00
Europe/Amsterdam
Schaffhausen/Amsterdam, 23rd September 2022: IWC Schaffhausen launches a collaboration with Dutch fashion and streetwear label Filling Pieces. Over the next three weeks, their flagship store in Amsterdam will be transformed into a monochromatic …
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22
September
2022
|
09:55
Europe/Amsterdam
London, 22nd September 2022: IWC Schaffhausen joins forces with its partners, the Mercedes-AMG PETRONAS Formula One™ Team and the Mercedes-AMG PETRONAS Esports Team, to organise a virtual racing challenge. The “iRacing Esports Sim Challenge” will …
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21
September
2022
|
13:58
Europe/Amsterdam
Schaffhausen, 21st September 2022 – Mercedes-AMG PETRONAS Formula One™ Team driver and IWC brand ambassador George Russell visited the IWC Manufakturzentrum in Schaffhausen for the first time. IWC is the official engineering partner of the Formula …
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16
September
2022
|
18:44
Europe/Amsterdam
Schaffhausen, 16th September 2022: Following the announcement of its partnership with Polaris Dawn earlier this year, IWC Schaffhausen presents the Pilot’s Watch Chronograph Edition “Polaris Dawn”. The chronograph in white ceramic with a space-blue …
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19
July
2022
|
20:24
Europe/Amsterdam
Schaffhausen, 19th July 2022. Boom Supersonic, a partner of IWC Schaffhausen since 2021, promotes its vision of a more sustainable future for commercial air travel at the Farnborough International Airshow 2022. The event in the South of England is …
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