IWC CEO TAKES THE DRIVER’S SEAT IN THE NEW SOCIAL MEDIA CAMPAIGN BY MERCEDES-AMG
Schaffhausen, 30th May 2018 – Christoph Grainger-Herr, CEO of IWC Schaffhausen stars in the new social media campaign by Mercedes-AMG, a long-standing partner of the Swiss luxury watch manufacturer. In a short film now available online, the CEO appears in the new Mercedes-AMG E 53 4MATIC+ Coupé, wearing the Ingenieur Chronograph Sport Edition "50th Anniversary of Mercedes-AMG".
The #SpeedUpInStyle campaign launches the new Mercedes-AMG 53 series on digital media, featuring IWC CEO Christoph Grainger-Herr behind the wheel of the E 4MATIC+ Coupé in the streets of New York City. He explains:
"I am grateful to have taken part in this dynamic campaign with our partner. The versatility, comfort, efficiency and performance of the AMG sports car impressed me immensely during filming. The finished film perfectly encapsulates the driving force behind both Mercedes-AMG and IWC Schaffhausen: precise, world-class engineering, uncompromising performance and iconic design – always combined with great joy and passion, of course."
THE CO-STAR IS AN ICON OF IWC
The Ingenieur Chronograph Sport Edition "50th Anniversary of Mercedes-AMG" (ref. IW380902) also makes a grand appearance in the film, on the wrist of Christoph Grainger-Herr. This special edition to mark the 50th anniversary of Mercedes-AMG was launched last year at the Nürburgring. The watch is driven by the IWC 89361 manufacture calibre and housed in a robust titanium case. The magnetic field protection is visible through the glass back and is inspired by the brake discs of the high-performance sports cars from Mercedes-AMG.
IWC Schaffhausen and Mercedes-AMG have enjoyed a successful partnership since 2004. Their collaboration is based on the vibrant tradition of technology in both companies, combined with common values such as precision engineering and exclusive design. Both the high-performance sports cars from Mercedes-AMG and the mechanical watches from IWC appeal to individuals with high expectations, who go their own way in their search for something special.
IWC Schaffhausen is the Engineer of Watchmaking. In 1868, the American watchmaker and engineer Florentine Ariosto Jones established the ‘International Watch Company’ in Schaffhausen in the German-speaking part of Switzerland. By combining the best of human craftsmanship and creativity with cutting-edge industrial technology and processes, he laid the foundation for IWC’s unique engineering approach to watchmaking.
IWC’s distinctive and pure design is brought to life through collections ranging from elegant dress watches to sports and luxury sports watches, notably the Portugieser, Portofino, Pilot’s Watches and Ingenieur. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust and easy to use.
A pioneer in the use of titanium and ceramic, IWC specializes in performance materials such as Ceratanium®. IWC’s advanced engineering division XPL develops technologies that enhance the durability of mechanical watches and extend their applications to environments with extreme conditions such as jet aviation and human spaceflight.
IWC is a leader in luxury watchmaking, crafting timepieces built to last for generations and continuously improving every aspect of how it manufactures, distributes and services its watches responsibly. Empowering the next generation of engineers, the brand also partners with organizations that work globally to support children and young people. IWC. EngineeredTM.