Schaffhausen/Miami, May 4, 2022 – Ahead of this weekend’s Miami Grand Prix™, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One™ World Champion Lewis Hamilton, to comp...

Schaffhausen, 20th April 2022 – After presenting its new TOP GUN collection at the Watches and Wonders exhibition in Geneva, IWC Schaffhausen kicks off a worldwide advertising campaign with brand ambassador Tom Brady. The seven-time World Champion qu...

Schaffhausen, 8th February 2021 – IWC Schaffhausen is proud to congratulate global brand ambassador Tom Brady on his historic win. Brady led his team to an amazing victory, finishing one of his most impressive seasons to date and marking the first ti...

Schaffhausen, July 9, 2020 – IWC Schaffhausen premieres a short film project, titled “Born of a Dream:  A boy from San Mateo.” The short film depicts IWC brand ambassador Tom Brady, one of the most accomplished professional athletes of all time, as h...