Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of...

Schaffhausen/Dubai, 28 January 2023 IWC Schaffhausen Friend of the Brand and multiple Academy Award-winning composer Hans Zimmer has brought his sell-out European tour, Hans Zimmer Live, to Dubai this weekend. Held at the city's prestigious Coca-Cola...

Schaffhausen, 27th January 2023: IWC Schaffhausen adds two references with black dials to the Pilot’s Watch Chronograph 41 collection. One is fitted with a black calfskin strap, and the other with a high-grade stainless steel bracelet. Both novelties...

Aspen, United States, 25th January, 2023 – IWC Schaffhausen’s Friend of the Brand and two-time Olympic gold medallist freestyle skier Eileen Gu took to the slopes of Aspen, Colorado, with young skiers. Indicative of her ongoing commitment to inspirin...

London, 8th December 2022 – To celebrate the opening of its new boutique at the Battersea Power Station in London, IWC Schaffhausen has organised an exclusive esports event together with its partners, the Mercedes-AMG PETRONAS Formula One™ team and t...

Schaffhausen/Verbier, 30th November 2022: IWC Schaffhausen announces a new collaboration with The Faction Collective. In their first joint project, the Swiss luxury watch manufacturer and the Swiss high-end ski brand are launching the “Faction Studio...

Schaffhausen/Amsterdam, 23rd September 2022: IWC Schaffhausen launches a collaboration with Dutch fashion and streetwear label Filling Pieces. Over the next three weeks, their flagship store in Amsterdam will be transformed into a monochromatic world...

London, 22nd September 2022: IWC Schaffhausen joins forces with its partners, the Mercedes-AMG PETRONAS Formula One™ Team and the Mercedes-AMG PETRONAS Esports Team, to organise a virtual racing challenge. The “iRacing Esports Sim Challenge” will see...

Schaffhausen, 21st September 2022 – Mercedes-AMG PETRONAS Formula One™ Team driver and IWC brand ambassador George Russell visited the IWC Manufakturzentrum in Schaffhausen for the first time. IWC is the official engineering partner of the Formula On...

Schaffhausen, 26th July 2022 – IWC Schaffhausen today releases the fourth edition of its Sustainability Report. The Report features a foreword by environmentalist and supermodel Gisele Bündchen, IWC’s newly appointed Environmental & Community Project...

Schaffhausen, 19th July 2022. Boom Supersonic, a partner of IWC Schaffhausen since 2021, promotes its vision of a more sustainable future for commercial air travel at the Farnborough International Airshow 2022. The event in the South of England is co...

Schaffhausen, 30 June 2022. Ahead of the British Grand Prix™ at Silverstone, IWC Schaffhausen is pleased to announce the auction of the last Big Pilot’s Watch Perpetual Calendar Edition “Toto Wolff x Mercedes- AMG Petronas Formula One™ Team.” Limited...

Schaffhausen, 3 June 2022 – In collaboration with its partner Mercedes-AMG, IWC Schaffhausen has created the Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNERS”. Available exclusively for future owners of the performance hybrid Merce...

Schaffhausen/Miami, 7th May 2022 – On the occasion of the inaugural Miami Grand Prix™, the successful IWC Big Pilot Exhibition will return to Miami and touch down at the FTX Off the Grid Festival in Miami Beach. Housed in specially converted shipping...

Schaffhausen/Miami, 5th May 2022 – On the occasion of the inaugural Miami Grand Prix™, IWC Schaffhausen and the Mercedes-AMG Petronas Formula One™ Team have unveiled the first official team watch. Crafted from lightweight and durable grade 5 titanium...

Schaffhausen/Miami, May 4, 2022 – Ahead of this weekend’s Miami Grand Prix™, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One™ World Champion Lewis Hamilton, to comp...

Schaffhausen, 24th April 2022 – On the occasion of the 2022 Laureus World Sports Awards in Seville, Spain, IWC Schaffhausen unveils the Portofino Chronograph 39 Edition “Laureus Sport for Good” to highlight its support for the work Laureus Sport for ...

Schaffhausen, 20th April 2022 – After presenting its new TOP GUN collection at the Watches and Wonders exhibition in Geneva, IWC Schaffhausen kicks off a worldwide advertising campaign with brand ambassador Tom Brady. The seven-time World Champion qu...

United Arab Emirates, March 2022: IWC Schaffhausen announces the grand opening of its new flagship boutique at the largest shopping destination in the United Arab Emirates: The Dubai Mall. With its innovative retail concept, it is the first IWC store...

Schaffhausen/Geneva, 31st March 2022 – As announced to coincide with Watches and Wonders Geneva, IWC Schaffhausen will support the Polaris Dawn mission, the first of three human spaceflights planned as part of the Polaris program. The endeavour is th...

Schaffhausen, 30th March – As the Watches and Wonders exhibition opens in Geneva, IWC Schaffhausen launches two new TOP GUN models in its Pilot’s Watches collection. The Pilot’s Watch Chronograph 41 TOP GUN Ceratanium® is the first 41-millimetre chro...

Schaffhausen, 30th March 2022 - IWC Schaffhausen looks back on a long tradition of developing and processing innovative new case materials. In the 1980s, the company pioneered titanium and ceramics. With Ceratanium®, IWC’s materials engineers have no...

Schaffhausen/St. Moritz, 28 February 2022: IWC Schaffhausen’s racing team, IWC Racing, has kicked off its fourth racing season with a premiere: at the first edition of the ICE event in St. Moritz, the team made its debut on snow and ice. On unfamilia...

Schaffhausen, 25th January 2022 – Following the successful launch of new Pilot’s Watches, IWC Schaffhausen has unveiled an advertising campaign featuring Eileen Gu, its latest brand ambassador. Eighteen-year-old Gu is a rising freestyle skiing star, ...

Schaffhausen, October 25, 2021 - IWC Schaffhausen is adding two Ceratanium® models to its TOP GUN Pilot’s Watch range. Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch resistance si...

Schaffhausen/Goodwood, 17th October 2021 - IWC Schaffhausen and its motorsport team, IWC Racing, have made their return to the Goodwood Members’ Meeting. At the wheel of the iconic Mercedes-Benz 300 SL “Gullwing”, Austrian racing driver Laura Kraiham...

Schaffhausen, October 16, 2021 – On the occasion of the 78th Goodwood Members’ Meeting, IWC Schaffhausen and Hot Wheels™ celebrate the return to Goodwood with the unveiling of the “IWC x Hot Wheels™ Racing Works” collector’s set. Simultaneously, the ...

Sanya, 4th October 2021 – IWC Schaffhausen marks a strong presence at the Watches and Wonders exhibition in China Duty Free Mall of Sanya. The brand showcases its latest novelties in the Big Pilot’s booth, like the Big Pilot’s Watch 43 and the Pilot’...

Schaffhausen, 9th September 2021 – IWC Schaffhausen has launched three new chronographs in its Pilot’s Watches collection. The new ceramic models are directly inspired by timepieces that the brand created in the context of its military programme in c...

Schaffhausen, 2nd September 2021 – IWC Schaffhausen has unveiled the Pilot’s Watch Automatic Edition “Laureus Sport for Good”. The timepiece is the 15th special edition that the Swiss luxury watch manufacturer has created to support the work of Laure...