2026
Schaffhausen/Geneva, April 15th, 2026: IWC Schaffhausen brand ambassadors Eileen Gu and George Russell joined the Swiss luxury watch manufacturer at its booth at Watches and Wonders in Geneva. For freestyle skiing champion and model Eileen Gu, the …
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2025
02
October
2025
|
12:00
Europe/Amsterdam
Schaffhausen/St. Andrews, October 2nd, 2025: IWC Schaffhausen returns as the official timing partner of the Alfred Dunhill Links Championship for the fifth year in a row. Amongst the players at the renowned championship are IWC Brand Ambassadors …
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02
May
2025
|
07:12
Europe/Amsterdam
Schaffhausen/Miami, May 1, 2025: Ahead of the Miami race weekend, IWC Schaffhausen hosted an exclusive event in true Miami-style at a rooftop restaurant. The event brought together key figures for a candid conversation on how the adrenaline-fueled …
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12
April
2025
|
22:31
Europe/Amsterdam
Schaffhausen/Goodwood, 12th April 2025: Just two months away from the release of the movie F1, IWC Schaffhausen brought its collaboration with the highly anticipated racing feature to life at the 82nd Members’ Meeting in Goodwood. Actors Damson …
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2024
02
September
2024
|
19:21
Europe/Amsterdam
Schaffhausen/Venice, 2nd September: IWC Schaffhausen exhibits at Homo Faber in Venice. This year, the immersive craftsmanship exhibition explores the overarching theme “The Journey of Life” by celebrating life’s standout moments and everyday …
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27
August
2024
|
16:35
Europe/Amsterdam
Schaffhausen/Shanghai, 27th August, 2024: Ahead of Watches and Wonders Shanghai, IWC Schaffhausen organised an event at Tank Shanghai. The multi-functional art centre provided the perfect backdrop for an inspiring conversation between freestyle …
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04
July
2024
|
01:15
Europe/Amsterdam
Schaffhausen/London, 3rd July 2024: Ahead of the British Grand Prix™ in Silverstone, IWC Schaffhausen and Lewis Hamilton celebrated ten years of partnership. To mark the occasion, the Swiss luxury watch manufacturer invited Hamilton on a “Best of …
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09
April
2024
|
18:22
Europe/Amsterdam
Schaffhausen/Geneva, 9th April 2024: Philanthropist, NYT Bestselling Author, Global Supermodel and IWC Brand Ambassador Gisele Bündchen joined IWC Schaffhausen at the renowned Watches and Wonders event in Geneva. This year, the Swiss luxury watch …
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09
April
2024
|
08:49
Europe/Amsterdam
Schaffhausen/Geneva, 9th April 2024: IWC Schaffhausen unveils its new Portugieser collection at Watches and Wonders in Geneva. Building on its unique expertise in calendars, the Swiss luxury watch manufacturer introduces the Portugieser Eternal …
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2023
09
December
2023
|
17:37
Europe/Amsterdam
Schaffhausen/Zhangjiakou, 9th December 2023: IWC Schaffhausen organised a full day of skiing for children with brand ambassador and two-time Olympic freestyle champion Eileen Gu. After participating in the World Cup 2023 Halfpipe final earlier that …
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08
December
2023
|
21:11
Europe/Amsterdam
Schaffhausen/Miami, December 8, 2023: IWC Schaffhausen hosted an intimate conversation with supermodel and brand ambassador Gisele Bündchen during Art Basel Miami. Emphasizing the importance of time, Gisele shared insights on how she balances a …
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15
November
2023
|
08:43
Europe/Amsterdam
Schaffhausen/Las Vegas, 14th November 2023: To kick off the upcoming Las Vegas Grand PrixTM, IWC Schaffhausen celebrated its long-standing partnerships with Mercedes-AMG and the Mercedes-AMG PETRONAS Formula OneTM Team with a spectacular event. For …
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08
November
2023
|
10:49
Europe/Amsterdam
Schaffhausen/Zurich, 8th November 2023: IWC Schaffhausen and freestyle skier Eileen Gu team up for a unique watch auction at the 2023 Laureus Charity Night in Zurich, Switzerland. Two watches are being auctioned, both of which have been worn by the …
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01
November
2023
|
10:30
Europe/Amsterdam
Schaffhausen/Rio de Janeiro, 1st November 2023: IWC Schaffhausen and Laureus Sport for Good invited Brazilian star athletes and Laureus Academy members Cafu and Daniel Dias to celebrate the winner of the 2022 IWC Drawing Competition. The competition …
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04
September
2023
|
08:49
Europe/Amsterdam
Schaffhausen/Arosa, 4th September 2023: The IWC Racing Team gave an impressive performance at the 19th Arosa ClassicCar race: Professional racing driver Laura Kraihamer drove the legendary Mercedes-Benz 300 SL “Gullwing” skilfully around the winding …
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02
August
2023
|
13:49
Europe/Amsterdam
Schaffhausen/Shanghai, 2nd August 2023: Yesterday, together with IWC brand ambassador Eileen Gu, IWC Schaffhausen hosted an inspiring talk in its flagship boutique in Taikoo Hui Mall, Shanghai. The Olympic champion freestyle skier and Laureus Sports …
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09
May
2023
|
10:14
Europe/Amsterdam
Schaffhausen/Paris, 9th May 2023: IWC Schaffhausen congratulates brand ambassador Eileen Gu on winning the “Laureus World Action Sportsperson of the Year” award at the 2023 Laureus World Sports Awards. The Olympic champion freestyle skier, fashion …
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05
May
2023
|
19:27
Europe/Amsterdam
Schaffhausen/Miami, May 5th, 2023: On the last day of IWC’s takeover of Jungle Plaza, the Swiss luxury watch manufacturer welcomed Jérôme D’Ambrosio, Driver Development Director of the Mercedes-AMG PETRONAS Formula One™ Team, for a courtside talk on …
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05
May
2023
|
01:42
Europe/Amsterdam
Schaffhausen/Miami, May 4th, 2023: As part of its takeover of Jungle Plaza in the Miami Design District, IWC Schaffhausen hosted an inspiring panel discussion with two-time skateboarding world champion and Olympic Medalist Jagger Eaton. IWC’s new …
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03
May
2023
|
22:34
Europe/Amsterdam
Schaffhausen/Miami, May 3rd, 2023: Ahead of the second Miami Grand Prix™, IWC Schaffhausen invited a group of famous athletes and celebrities to compete with seven-time Formula One™ world champion Lewis Hamilton on the basketball court. The “IWC …
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30
March
2023
|
18:28
Europe/Amsterdam
Schaffhausen, 30th March 2023 – IWC Schaffhausen’s Friend of the Brand and champion freestyle skier Eileen Gu visited the IWC Manufakturzentrum in Schaffhausen, Switzerland, for the first time on Thursday. The Olympian, fashion model and full-time …
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29
March
2023
|
13:14
Europe/Amsterdam
Schaffhausen/Geneva, 29th March 2023 – Two-time Olympic champion freestyle skier Eileen Gu joined IWC Schaffhausen on Wednesday at the Watches and Wonders exhibition in Geneva. It is the first time Gu, an IWC Friend of the Brand since 2021, …
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27
March
2023
|
08:33
Europe/Amsterdam
Schaffhausen/Geneva, 27th March 2023: At the Watches and Wonders exhibition in Geneva, IWC Schaffhausen introduces the Ingenieur Automatic 40, inspired by Gérald Genta’s Ingenieur SL from the 1970s. As a tribute to this era, which was marked by a …
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28
January
2023
|
12:10
Europe/Amsterdam
Schaffhausen/Dubai, 28 January 2023 IWC Schaffhausen Friend of the Brand and multiple Academy Award-winning composer Hans Zimmer has brought his sell-out European tour, Hans Zimmer Live, to Dubai this weekend. Held at the city's prestigious …
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25
January
2023
|
09:06
Europe/Amsterdam
Aspen, United States, 25th January, 2023 – IWC Schaffhausen’s Friend of the Brand and two-time Olympic gold medallist freestyle skier Eileen Gu took to the slopes of Aspen, Colorado, with young skiers. Indicative of her ongoing commitment to …
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2022
08
December
2022
|
23:53
Europe/Amsterdam
London, 8th December 2022 – To celebrate the opening of its new boutique at the Battersea Power Station in London, IWC Schaffhausen has organised an exclusive esports event together with its partners, the Mercedes-AMG PETRONAS Formula One™ team and …
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16
November
2022
|
21:50
Europe/Amsterdam
Schaffhausen/Dubai, 16th November 2022: Ahead of the Abu Dhabi Grand Prix™ this weekend, IWC brand ambassador Lewis Hamilton visited the IWC Schaffhausen flagship boutique at the Dubai Mall. The Mercedes- AMG PETRONAS Formula One™ team driver was …
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27
October
2022
|
08:55
Europe/Amsterdam
Schaffhausen/Zurich, 27th October 2022 – At the 2022 Laureus Charity Night in Zurich, Switzerland, IWC Schaffhausen and Valentino Rossi team up for a special auction. The Swiss luxury watch manufacturer and the nine-time Grand PrixTM motorcycling …
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03
October
2022
|
11:57
Europe/Amsterdam
Schaffhausen/London, 3 October 2022: IWC Schaffhausen has supported the Alfred Dunhill Links Championship as the official timing partner. The Swiss luxury watch manufacturer's iconic timepieces marked a strong presence at the leading golf event, …
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30
June
2022
|
23:18
Europe/Amsterdam
Schaffhausen/London, 30th June 2022. Ahead of the British Grand Prix™ at Silverstone, IWC took over the Outernet in central London and hosted an exclusive event. Using the venue’s high-resolution wrap-around screens, the Swiss luxury watchmaker took …
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