Schaffhausen, 14th September 2023: Maximum robustness and performance, a utilitarian heritage and design cues that have proved stronger than time: these characteristics are at the root of the sustained success and popularity of the G-Class from Merce...

Schaffhausen/Miami, May 5th, 2023: On the last day of IWC’s takeover of Jungle Plaza, the Swiss luxury watch manufacturer welcomed Jérôme D’Ambrosio, Driver Development Director of the Mercedes-AMG PETRONAS Formula One™ Team, for a courtside talk on ...

Schaffhausen/Miami, May 3rd, 2023: Ahead of the second Miami Grand Prix™, IWC Schaffhausen invited a group of famous athletes and celebrities to compete with seven-time Formula One™ world champion Lewis Hamilton on the basketball court. The “IWC Chro...

Schaffhausen/Miami, 1st May 2023: On the occasion of the second Miami Grand Prix™, IWC Schaffhausen presents a dedicated version of the Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team with an eye-catching Miami Pink rubber strap....

Schaffhausen, 27th January 2023: IWC Schaffhausen adds two references with black dials to the Pilot’s Watch Chronograph 41 collection. One is fitted with a black calfskin strap, and the other with a high-grade stainless steel bracelet. Both novelties...

Aspen, United States, 25th January, 2023 – IWC Schaffhausen’s Friend of the Brand and two-time Olympic gold medallist freestyle skier Eileen Gu took to the slopes of Aspen, Colorado, with young skiers. Indicative of her ongoing commitment to inspirin...

London, 8th December 2022 – To celebrate the opening of its new boutique at the Battersea Power Station in London, IWC Schaffhausen has organised an exclusive esports event together with its partners, the Mercedes-AMG PETRONAS Formula One™ team and t...

Schaffhausen/Verbier, 30th November 2022: IWC Schaffhausen announces a new collaboration with The Faction Collective. In their first joint project, the Swiss luxury watch manufacturer and the Swiss high-end ski brand are launching the “Faction Studio...

Schaffhausen/Amsterdam, 23rd September 2022: IWC Schaffhausen launches a collaboration with Dutch fashion and streetwear label Filling Pieces. Over the next three weeks, their flagship store in Amsterdam will be transformed into a monochromatic world...

Schaffhausen, 26th July 2022 – IWC Schaffhausen today releases the fourth edition of its Sustainability Report. The Report features a foreword by environmentalist and supermodel Gisele Bündchen, IWC’s newly appointed Environmental & Community Project...

Schaffhausen/London, 30th June 2022. Ahead of the British Grand Prix™ at Silverstone, IWC took over the Outernet in central London and hosted an exclusive event. Using the venue’s high-resolution wrap-around screens, the Swiss luxury watchmaker took ...

Schaffhausen, 30 June 2022. Ahead of the British Grand Prix™ at Silverstone, IWC Schaffhausen is pleased to announce the auction of the last Big Pilot’s Watch Perpetual Calendar Edition “Toto Wolff x Mercedes- AMG Petronas Formula One™ Team.” Limited...

Schaffhausen, 20th April 2022 – After presenting its new TOP GUN collection at the Watches and Wonders exhibition in Geneva, IWC Schaffhausen kicks off a worldwide advertising campaign with brand ambassador Tom Brady. The seven-time World Champion qu...

Schaffhausen/Geneva, 1st April 2022 – Throughout this week’s Watches and Wonders exhibition in Geneva, IWC Schaffhausen is hosting a series of three Signature Talks. During the second event, titled “Being a Pilot”, the Swiss luxury watchmaker brought...

Schaffhausen, 30th March 2022 – As the Watches and Wonders exhibition opens in Geneva, IWC Schaffhausen unveils two new TOP GUN chronographs in colored ceramic in the Pilot’s Watches family. The Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” ...

Schaffhausen, 30th March – As the Watches and Wonders exhibition opens in Geneva, IWC Schaffhausen launches two new TOP GUN models in its Pilot’s Watches collection. The Pilot’s Watch Chronograph 41 TOP GUN Ceratanium® is the first 41-millimetre chro...

Schaffhausen, 30th March 2022 - IWC Schaffhausen looks back on a long tradition of developing and processing innovative new case materials. In the 1980s, the company pioneered titanium and ceramics. With Ceratanium®, IWC’s materials engineers have no...

Schaffhausen, 25th January 2022 – Following the successful launch of new Pilot’s Watches, IWC Schaffhausen has unveiled an advertising campaign featuring Eileen Gu, its latest brand ambassador. Eighteen-year-old Gu is a rising freestyle skiing star, ...

Schaffhausen, 2nd December 2021 - IWC Schaffhausen has launched the Big Pilot’s Watch 43 Spitfire, inspired by the functional design of historic “mil-spec” watches. One model has a titanium case and a black dial; the other features a bronze case and ...

Schaffhausen, October 25, 2021 - IWC Schaffhausen is adding two Ceratanium® models to its TOP GUN Pilot’s Watch range. Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch resistance si...

Schaffhausen, 9th September 2021 – IWC Schaffhausen has launched three new chronographs in its Pilot’s Watches collection. The new ceramic models are directly inspired by timepieces that the brand created in the context of its military programme in c...

Schaffhausen, 2nd September 2021 – IWC Schaffhausen has unveiled the Pilot’s Watch Automatic Edition “Laureus Sport for Good”. The timepiece is the 15th special edition that the Swiss luxury watch manufacturer has created to support the work of Laure...

Four unique Pilot’s Watches representing the mission’s values of Leadership, Hope, Generosity and Prosperity will travel into space before being auctioned in aid of St. Jude Children’s Research Hospital®...

Schaffhausen, 3rd June 2021 – Following the launch of its new Pilot’s Watch collection in April, IWC Schaffhausen kicks off a global advertising campaign focusing on the Big Pilot’s Watch. The campaign features seven-time FIA Formula One™ World Drive...

3rd May 2021 – To mark MR PORTER’s first decade as the leading, global destination for men’s style, IWC Schaffhausen has partnered with MR PORTER to launch the “10 Years of MR PORTER” Limited Edition Pilot’s Watch Chronograph. This special collaborat...

With the Big Pilot’s Watch Constant-Force Tourbillon Edition “IWC Racing”, IWC Schaffhausen presents a horological masterpiece in a design inspired by the technical world of motorsport. The timepiece features IWC’s patented constant-force mechanism, ...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has presented the Big Pilot's Watch Shock Absorber XPL at the digital Watches and Wonders exhibition, the first watch to feature the brand’s patented new shock absorber system. Developed over eight year...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has unveiled the Big Pilot’s Watch 43 at the digital Watches & Wonders exhibition. A faithful interpretation of the iconic observation watch design, the new model features an ergonomic 43-millimetre sta...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Pilot’s Watch Chronograph 41 at the digital Watches & Wonders exhibition. The new model features a stainless steel case in a compact size of 41 millimetres and is available with a blue ...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Big Pilot’s Watch Perpetual Calendar at the digital Watches & Wonders exhibition. The timepiece with a stainless steel case and a blue dial continues the long-standing tradition of perp...