Schaffhausen, 1st June 2023: IWC Schaffhausen celebrates the 75th anniversary of its Mark series and launches two new versions of the Pilot’s Watch Mark XX. Harking back to the legendary Mark 11 developed for the British Royal Air Force, the Mark XX ...

Schaffhausen, 17th May 2023: Toto Wolff, Team Principal & CEO of the Mercedes-AMG PETRONAS Formula OneTM Team, visited the IWC Manufakturzentrum and headquarters in Schaffhausen. After receiving a tour of the facility, he joined IWC CEO Chris Grainge...

Schaffhausen/Paris, 9th May 2023: IWC Schaffhausen congratulates brand ambassador Eileen Gu on winning the “Laureus World Action Sportsperson of the Year” award at the 2023 Laureus World Sports Awards. The Olympic champion freestyle skier, fashion mo...

Schaffhausen/Miami, May 5th, 2023: On the last day of IWC’s takeover of Jungle Plaza, the Swiss luxury watch manufacturer welcomed Jérôme D’Ambrosio, Driver Development Director of the Mercedes-AMG PETRONAS Formula One™ Team, for a courtside talk on ...

Schaffhausen/Miami, May 4th, 2023: As part of its takeover of Jungle Plaza in the Miami Design District, IWC Schaffhausen hosted an inspiring panel discussion with two-time skateboarding world champion and Olympic Medalist Jagger Eaton. IWC’s new Bra...

Schaffhausen/Miami, May 3rd, 2023: Ahead of the second Miami Grand Prix™, IWC Schaffhausen invited a group of famous athletes and celebrities to compete with seven-time Formula One™ world champion Lewis Hamilton on the basketball court. The “IWC Chro...

Schaffhausen/Miami, 1st May 2023: On the occasion of the second Miami Grand Prix™, IWC Schaffhausen presents a dedicated version of the Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team with an eye-catching Miami Pink rubber strap....

Schaffhausen/San Diego, 26th April 2023: IWC Schaffhausen proudly welcomes Jagger Eaton to the IWC family as the newest Friend of the Brand. The two-time skateboarding World Champion and Olympic Medalist, Jagger Eaton, is known for his raw talent, pe...

Schaffhausen/Dubai/Shanghai, 20 April 2023: To honour its passion for motorsport, IWC Schaffhausen launches a racing-inspired edition of the iconic Big Pilot’s Watch. The Big Pilot’s Watch IWC Racing Works features a lightweight grade 5 titanium case...

Schaffhausen, 30th March 2023 – IWC Schaffhausen’s Friend of the Brand and champion freestyle skier Eileen Gu visited the IWC Manufakturzentrum in Schaffhausen, Switzerland, for the first time on Thursday. The Olympian, fashion model and full-time st...

Schaffhausen/Geneva, 29th March 2023 – Two-time Olympic champion freestyle skier Eileen Gu joined IWC Schaffhausen on Wednesday at the Watches and Wonders exhibition in Geneva. It is the first time Gu, an IWC  Friend of the Brand since 2021, has atte...

Schaffhausen/Geneva, 27th March 2023: IWC Schaffhausen introduces the Ingenieur Automatic 40 at the Watches and Wonders exhibition in Geneva. This newly engineered automatic model reflects the bold aesthetic codes of Gérald  Genta’s Ingenieur  SL, Re...

Schaffhausen/Geneva, 27th March 2023: At the Watches and Wonders exhibition in Geneva, IWC Schaffhausen introduces the Ingenieur Automatic 40, inspired by Gérald Genta’s Ingenieur SL from the 1970s. As a tribute to this era, which was marked by a red...

Schaffhausen/Geneva, 27th March 2023: At the Watches and Wonders exhibition in Geneva, IWC Schaffhausen introduced its first 41-millimetre Pilot’s Chronographs in ceramic. The Pilot’s Watch Chronograph 41 TOP GUN “Oceana” features a case made of blue...

Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of...

Schaffhausen/Dubai, 10th February 2023: IWC Schaffhausen introduces a new version of the Portugieser Automatic 40 with a stainless steel case and a striking salmon-coloured dial. Introduced to the collection in 2020, the Portugieser Automatic 40 brin...

Schaffhausen, 9th February 2023: IWC Schaffhausen introduces the Portofino Complete Calendar. Presented in 18-carat 5N gold or stainless steel, it is the first timepiece to feature the new complete calendar module developed by IWC. Joining the perpet...

Schaffhausen/Dubai, 28 January 2023 IWC Schaffhausen Friend of the Brand and multiple Academy Award-winning composer Hans Zimmer has brought his sell-out European tour, Hans Zimmer Live, to Dubai this weekend. Held at the city's prestigious Coca-Cola...

Schaffhausen, 27th January 2023: IWC Schaffhausen adds two references with black dials to the Pilot’s Watch Chronograph 41 collection. One is fitted with a black calfskin strap, and the other with a high-grade stainless steel bracelet. Both novelties...

Aspen, United States, 25th January, 2023 – IWC Schaffhausen’s Friend of the Brand and two-time Olympic gold medallist freestyle skier Eileen Gu took to the slopes of Aspen, Colorado, with young skiers. Indicative of her ongoing commitment to inspirin...

Schaffhausen, December 20th, 2022 – IWC Schaffhausen has achieved Positive Luxury’s Butterfly Mark re-certification for its incorporation of measurable and verified environmental, social and governance practices into their business operations. First ...

London, 8th December 2022 – To celebrate the opening of its new boutique at the Battersea Power Station in London, IWC Schaffhausen has organised an exclusive esports event together with its partners, the Mercedes-AMG PETRONAS Formula One™ team and t...

London/Schaffhausen, 7th December 2022: Swiss luxury watch manufacturer IWC Schaffhausen proudly announces the opening of its new boutique at the legendary Battersea Power Station. Located within the recently restored London landmark, renowned for in...

Schaffhausen/Verbier, 30th November 2022: IWC Schaffhausen announces a new collaboration with The Faction Collective. In their first joint project, the Swiss luxury watch manufacturer and the Swiss high-end ski brand are launching the “Faction Studio...

Schaffhausen, 23rd November 2022: IWC Schaffhausen brings the iconic perpetual calendar back to the Portofino collection. Two versions are available, one in 18-carat 5N gold and the other in stainless steel – marking the first Portofino with a perpet...

Schaffhausen/Schemmerhofen, 22nd November 2022 – IWC Schaffhausen becomes the official watch partner of the Motorworld Group, the world’s largest brand-independent centre for classic cars and sports cars. The partnership is based on the passion both ...

Schaffhausen/Dubai, 16th November 2022: Ahead of the Abu Dhabi Grand Prix™ this weekend, IWC brand ambassador Lewis Hamilton visited the IWC Schaffhausen flagship boutique at the Dubai Mall. The Mercedes- AMG PETRONAS Formula One™ team driver was tak...

Schaffhausen/Shanghai, 1st November 2022: To celebrate the beginning of the Year of the Water Rabbit, IWC Schaffhausen introduces the Portugieser Automatic 40 Edition “Chinese New Year.” This classic and elegant Portugieser in an ergonomic 40-millime...

Schaffhausen/Shanghai, 1st November 2022: IWC Schaffhausen has opened its new flagship boutique at HKRI Taikoo Hui mall complex in Shanghai. Taking its successful new retail concept to the next level, the Swiss luxury watch manufacturer has created a...

Schaffhausen/Zurich, 27th October 2022 – At the 2022 Laureus Charity Night in Zurich, Switzerland, IWC Schaffhausen and Valentino Rossi team up for a special auction. The Swiss luxury watch manufacturer and the nine-time Grand PrixTM motorcycling Wor...