Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of...

Schaffhausen/Dubai, 10th February 2023: IWC Schaffhausen introduces a new version of the Portugieser Automatic 40 with a stainless steel case and a striking salmon-coloured dial. Introduced to the collection in 2020, the Portugieser Automatic 40 brin...

Schaffhausen, 9th February 2023: IWC Schaffhausen introduces the Portofino Complete Calendar. Presented in 18-carat 5N gold or stainless steel, it is the first timepiece to feature the new complete calendar module developed by IWC. Joining the perpet...

Schaffhausen/Dubai, 28 January 2023 IWC Schaffhausen Friend of the Brand and multiple Academy Award-winning composer Hans Zimmer has brought his sell-out European tour, Hans Zimmer Live, to Dubai this weekend. Held at the city's prestigious Coca-Cola...

Schaffhausen, 27th January 2023: IWC Schaffhausen adds two references with black dials to the Pilot’s Watch Chronograph 41 collection. One is fitted with a black calfskin strap, and the other with a high-grade stainless steel bracelet. Both novelties...

Aspen, United States, 25th January, 2023 – IWC Schaffhausen’s Friend of the Brand and two-time Olympic gold medallist freestyle skier Eileen Gu took to the slopes of Aspen, Colorado, with young skiers. Indicative of her ongoing commitment to inspirin...

Schaffhausen, December 20th, 2022 – IWC Schaffhausen has achieved Positive Luxury’s Butterfly Mark re-certification for its incorporation of measurable and verified environmental, social and governance practices into their business operations. First ...

London, 8th December 2022 – To celebrate the opening of its new boutique at the Battersea Power Station in London, IWC Schaffhausen has organised an exclusive esports event together with its partners, the Mercedes-AMG PETRONAS Formula One™ team and t...

London/Schaffhausen, 7th December 2022: Swiss luxury watch manufacturer IWC Schaffhausen proudly announces the opening of its new boutique at the legendary Battersea Power Station. Located within the recently restored London landmark, renowned for in...

Schaffhausen/Verbier, 30th November 2022: IWC Schaffhausen announces a new collaboration with The Faction Collective. In their first joint project, the Swiss luxury watch manufacturer and the Swiss high-end ski brand are launching the “Faction Studio...

Schaffhausen, 23rd November 2022: IWC Schaffhausen brings the iconic perpetual calendar back to the Portofino collection. Two versions are available, one in 18-carat 5N gold and the other in stainless steel – marking the first Portofino with a perpet...

Schaffhausen/Schemmerhofen, 22nd November 2022 – IWC Schaffhausen becomes the official watch partner of the Motorworld Group, the world’s largest brand-independent centre for classic cars and sports cars. The partnership is based on the passion both ...

Schaffhausen/Dubai, 16th November 2022: Ahead of the Abu Dhabi Grand Prix™ this weekend, IWC brand ambassador Lewis Hamilton visited the IWC Schaffhausen flagship boutique at the Dubai Mall. The Mercedes- AMG PETRONAS Formula One™ team driver was tak...

Schaffhausen/Shanghai, 1st November 2022: To celebrate the beginning of the Year of the Water Rabbit, IWC Schaffhausen introduces the Portugieser Automatic 40 Edition “Chinese New Year.” This classic and elegant Portugieser in an ergonomic 40-millime...

Schaffhausen/Shanghai, 1st November 2022: IWC Schaffhausen has opened its new flagship boutique at HKRI Taikoo Hui mall complex in Shanghai. Taking its successful new retail concept to the next level, the Swiss luxury watch manufacturer has created a...

Schaffhausen/Zurich, 27th October 2022 – At the 2022 Laureus Charity Night in Zurich, Switzerland, IWC Schaffhausen and Valentino Rossi team up for a special auction. The Swiss luxury watch manufacturer and the nine-time Grand PrixTM motorcycling Wor...

Schaffhausen/Singapore, 20th October 2022: Singaporean streetwear designer Mark Ong AKA Mr. Sabotage has created a limited-edition watch strap set for IWC Schaffhausen. The calfskin strap is available in two different widths and features the green ca...

Schaffhausen, 4th October 2022: IWC Schaffhausen completes the Mark XX collection with new versions in stainless steel. The full line-up now includes black, blue, and green dial variations. The watches are available either with calfskin straps or wit...

Schaffhausen/London, 3 October 2022: IWC Schaffhausen has supported the Alfred Dunhill Links Championship as the official timing partner. The Swiss luxury watch manufacturer's iconic timepieces marked a strong presence at the leading golf event, whic...

Schaffhausen/Amsterdam, 23rd September 2022: IWC Schaffhausen launches a collaboration with Dutch fashion and streetwear label Filling Pieces. Over the next three weeks, their flagship store in Amsterdam will be transformed into a monochromatic world...

London, 22nd September 2022: IWC Schaffhausen joins forces with its partners, the Mercedes-AMG PETRONAS Formula One™ Team and the Mercedes-AMG PETRONAS Esports Team, to organise a virtual racing challenge. The “iRacing Esports Sim Challenge” will see...

Schaffhausen, 21st September 2022 – Mercedes-AMG PETRONAS Formula One™ Team driver and IWC brand ambassador George Russell visited the IWC Manufakturzentrum in Schaffhausen for the first time. IWC is the official engineering partner of the Formula On...

Schaffhausen, 16th September 2022: Following the announcement of its partnership with Polaris Dawn earlier this year, IWC Schaffhausen presents the Pilot’s Watch Chronograph Edition “Polaris Dawn”. The chronograph in white ceramic with a space-blue d...

Schaffhausen, 8th September 2022: IWC Schaffhausen kicks off a worldwide advertising campaign with Gisele Bündchen to launch its new Portofino collection. The Swiss luxury manufacturer is proud to collaborate with the Brazilian model and environmenta...

Schaffhausen, 8th September 2022: As part of a comprehensive update to its Portofino line, IWC Schaffhausen unveils an enhanced collection of Portofino models with a case diameter of 37 millimetres. All of them feature movements from the IWC-manufact...

Schaffhausen, 8th September 2022: As part of a comprehensive update to its Portofino line, IWC Schaffhausen has reworked and extended the Portofino Automatic 34 ladies’ collection. Joining this range of elegant ladies’ watches is the Portofino Automa...

Schaffhausen, 15th August 2022: IWC Schaffhausen introduces new versions of the Portugieser Automatic and the Portugieser Chronograph, two of the most popular models in the brand’s Portugieser collection. Both watches feature stainless steel cases, c...

Schaffhausen, 26th July 2022 – IWC Schaffhausen today releases the fourth edition of its Sustainability Report. The Report features a foreword by environmentalist and supermodel Gisele Bündchen, IWC’s newly appointed Environmental & Community Project...

Schaffhausen, 19th July 2022. Boom Supersonic, a partner of IWC Schaffhausen since 2021, promotes its vision of a more sustainable future for commercial air travel at the Farnborough International Airshow 2022. The event in the South of England is co...

Schaffhausen/London, 30th June 2022. Ahead of the British Grand Prix™ at Silverstone, IWC took over the Outernet in central London and hosted an exclusive event. Using the venue’s high-resolution wrap-around screens, the Swiss luxury watchmaker took ...